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HAKUHODO
Excel Entertainment, Trigger Happy Studios ink multi-film dealWith over two decades of success and experience in the Indian entertainment industry and leveraging Hakuhodo’s global creative prowess and ...- How Maruti Suzuki's SUV strategies propelled the brand right back to the top of the pileMaruti Suzuki has been focused on regaining its market share in the Indian automotive industry after noticing that more customers were shif...
- FDI in information and broadcasting sector surges 231% to Rs 3,745 crore in FY23FDI in the sector more than doubled to Rs 820 crore in the fourth quarter ended March from Rs 375 crore a year earlier. On a sequential bas...
- Japan's advertising Co Hakuhodo picks up 51% in MA&THJapanese advertising major Hakuhodo has acquired a 51% stake in Indian brand and entertainment agency group Marching Ants & Trigger Happy E...
- Japan is cool but has no clue about selling itselfThe Japanese entertainment industry could do much more to transform its newfound cultural cachet into economic riches.
- Dentsu to handle consumer electronics major Sony India’s media accountThe consumer electronics company has appointed Dentsu Aegis Network (DAN) as its media agency, replacing Lintas Media.
- Smartphone war: Sony ropes in Katrina Kaif to join mobile ad battleSony has roped in actress Katrina Kaif to launch its first made-in-India advertisement campaign for mobile phones next month.
- Can Dentsu open its door to Indian clients?The world's fifth largest ad agency is small in India. Last year, it brought in a new chief and the results are beginning to show.
- India to be in the league of top five markets for Sony by 2015Sony's focus on India comes at a time when contribution of the Brazil, Russia, India and China (BRIC) is growing in its overall pie.
- Advertising agency JWT loses Sony to Hakuhodo PerceptAfter losing specific projects of Airtel and PepsiCo, advertising agency JWT has now lost a large client—Sony.
- Sony India appoints Hakuhodo Percept as its new creative agencyJapanese electronics major, Sony India has appointed Hakuhodo Percept as its new creative agency. JWT was the company's earlier agency.
- JWT India-ADK JV to add Japanese businessJWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.
- Percept to consolidate group companiesEntertainment and communications company Percept Ltd has kicked off a restructuring exercise aimed at consolidating all group companies und...
- India absent from 'toughest Titaniums'With just four entries in the Titanium and Integrated Lions category, India did not stand a chance.
- Centre approves 33 FDI proposals worth Rs 53crThe government cleared 33 foreign direct investment (FDI) proposals worth Rs 53 crore on Thursday, including a Rs 33.7 crore proposal of Ge...
- Govt clears Rs 53-cr worth FDI proposalsThe government on Thursday cleared 33 foreign direct investment (FDI) proposals to the tune of Rs 53 crore.
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