He said the sports management firm has facilitated more than 150 deals in the past year, comprising both owned and third-party assets. Spor...

The growth was once again primarily driven by media spending and on-ground sponsorship around cricket, with the Indian Premier League and I...

The biggest share went to media, where advertisement spends on TV, digital and print media contributed to Rs 3,657 crore, or 62% of the tot...

Prior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...

he growth was primarily driven by media spends and on-ground sponsorship around cricket with the IPL and the ICC World Cup giving a big pus...

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC W...

At Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle

India Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania

The fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...

Overhaul of measurement metrics tops GroupM unit’s list of 10 trends that will shape the industry in India.

Out of 16 tenders picked up so far, there are the usual suspects like Star India and SPN, which everyone believes, will be the only fighter...

From next year, the Pro Kabaddi League will have two seasons a year, riding on the back of the rising popularity of the game.

The two-year deal makes Nehwal — the world No. 2 in women’s singles — the highest paid female sports endorser in the country.

The report says that overall team sponsorship across all sports rose a healthy 14 pc from Rs 432.7 crore in 2013 to Rs 493.6 crore in 2014.

In 2015, while teams will continue to beef up the in-stadium experience, there is an additional focus on technology integration.

The Rupert Murdoch and Mukesh Ambani-promoted Indian Super League (ISL) was watched by 429 million television viewers across India.

Advertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...