Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
02 Jun, 2026, 06.00 AM IST
Alphabet stock price jumps as Google parent plans $80 billion fundraising for AI expansionAlphabet stock price remained in focus after Google parent Alphabet announced plans to raise up to $80 billion to expand artificial intelli...
02 Jun, 2026, 03.32 AM IST
Delhi HC ruling against Google draws praise from startup foundersThe Delhi High Court has ruled Google liable for trademark infringement in keyword advertising, a decision lauded by Indian startup founder...
30 May, 2026, 06.39 PM IST
HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
30 May, 2026, 02.00 PM IST
ETtech Explainer: Why Google was fined Rs 30 lakh in Hindware trademark caseGoogle must pay Hindware 30 lakh rupees. The Delhi High Court ruled Google infringed on Hindware's trademark. Google is permanently stopped...
30 May, 2026, 06.59 AM IST
Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
29 May, 2026, 07.55 PM IST
Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
26 May, 2026, 06.09 PM IST
Google appeals US court ruling on search monopolyGoogle argued that U.S. Judge Amit Mehta made legal errors in his 2024 ruling, which found the company illegally blocked competitors by p...
22 May, 2026, 11.52 PM IST
Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
22 May, 2026, 01.48 PM IST
Google kicks off I/O conference with AI upgrades for coders, consumersGoogle CEO Sundar Pichai announced major AI advancements at the company's developer conference. New tools like Docs Live and Ask YouTube we...
19 May, 2026, 11.23 PM IST
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
18 May, 2026, 02.31 PM IST
Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
07 May, 2026, 10.14 AM IST
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
06 May, 2026, 11.36 AM IST
The end of Ask.com, and the shifting sands of internet useAfter a 25-year run, Ask Jeeves has officially shut down as part of a strategic shift by parent company IAC. Launched in 1996 as a conversa...
03 May, 2026, 08.33 PM IST
Inside Big Tech’s March quarter earnings: Here’s all you need to knowBig Tech giants Alphabet, Microsoft, and Amazon reported strong earnings, driven by significant growth in cloud and AI services. While Meta...
30 Apr, 2026, 10.52 PM IST
Google stock price, Alphabet earnings, revenue and profit rise after AI drives quarterly resultsGoogle stock price, Alphabet earnings, revenue and profit moved higher after the company reported strong quarterly results. The company pos...
30 Apr, 2026, 02.20 AM IST
Google parent Alphabet's cloud unit beats quarterly revenue estimates on strong AI demandAlphabet's cloud unit revenue surged 63% to $20 billion, exceeding estimates and driven by strong enterprise spending on AI infrastructure....
30 Apr, 2026, 01.52 AM IST