Searched for
GOOGLE ADTECH STACK
InMobi doubles down on AI ahead of its IPONaveen Tewari, cofounder, InMobi, told ET, “We have two big bets on AI. One is Glance AI is already out, and the genAI ad stack will be out...
Top-deck churn at Tata Digital; Rapido’s cash burn risesHappy Friday! Top-level exits continue at Tata Digital with CEO Naveen Tahilyani abruptly ending his year-long stint. This and more in toda...
Google ad tech trial outcome no death blow, win or loseThe US Department of Justice and a coalition of states accuse the Alphabet unit of illegally monopolizing markets for the technology that p...
Google expert at antitrust trial says government underestimates competition for online ad dollarsMark Israel, an economist who prepared an expert report on Google's behalf, said the government's claims that Google holds a monopoly over ...
Going once, going twice: Google's millisecond ad auctions are the focus of monopoly claimThe Justice Department and several states allege that Google's dominance in online ad sales constitutes an illegal monopoly. A trial in Vir...
Ad-venturing into controversy: Is Google’s auction system a rigged game?Google's dominance in online ad sales is under scrutiny in a Virginia trial. The Justice Department alleges Google's control over ad tech c...
ET Startup Awards 2024: Revealing the Comeback Kid & Best on Campus nominees; Matrix India’s split explainedAfter revealing the stellar jury for The Economic Times Startup Awards (ETSA) 2024 and the nominees for Bootstrap Champ and Top Innovator o...
ADIF moves CCI against Google’s ‘anti-competitive practices’ in online advertisingGoogle's dominance over major online platforms and its reliance on advertising for the majority of its revenue hinders competition and nega...
Rumble sues Google over digital advertising practicesThe suit alleges Google has monopolized the ad stack "by buying companies up and down the chain, concurrently representing both ad buyers a...
Explained: Why are Apple, Amazon, Google and Meta facing antitrust lawsuits and huge fines?The United States Justice Department is set to file a lawsuit against Apple for potentially breaching antitrust laws. Antitrust laws origin...
Amazon Ads eating into Google, Meta’s digital marketing pieDigital advertisers in India shifting up to 20% of their budget from duopoly to ecommerce major; experts see trend continuing
Google to discontinue spam backdoor for political groupsIn September last year, the tech giant launched the programme in response to Republican (a US political committee) accusations that its alg...
EU investigates Google's conduct in digital adtech sectorThe European Commission said Tuesday that it has opened a formal investigation into whether Google violated the bloc's competition rules by...
Google and Facebook prey on digital advertising for content by news producers. Fair play?Google owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Indian adtech firms face their moment of truth; struggle to automate and innovateLast week, digital marketing firm Vizury laid off a chunk of its employees, leaving just a core 50 member team behind. Ad Magnet, an ad net...