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Best Car Air Fresheners in India: Experience a breath of fresh air with long-lasting car fragrancesFinding one that matches your preferences is simple because car air fresheners are available in a wide range of scents and designs. Everyon...
Godrej consumer reworks business plan with a global viewThe strategy is a shift from the earlier structure where each country had separate category teams and it will help the maker of consumer br...
How brands are using online influencers in TV commercials?In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV...
India's best companies to work for 2015: Godrej Consumer Products masters the art of employee retentionIt is the culture of empowerment, recognition, engagement and happy work environment that makes GCPL a great place to work.
Parle Agro ends nine-year alliance with Creativeland AsiaCLA owner Raj Kurup and Parle Agro chief marketing officer Nadia Chauhan, who are husband and wife, said the move was part of their decisio...
Sale of pricey FMCG goods soars, others struggleThe share of premium consumer products has risen to 28%, or nearly Rs 60,000 crore, in the country’s fast-moving consumer goods (FMCG) mark...
Meet Nisa Godrej who believes the insider finds acceptance insideOne outcome is the numbers for the last five years of Godrej Consumer Products Limited (GCPL), the group flagship that houses its FMCG busi...
Seven levers marketers are pulling to beat slowdownFrom auto to FMCG, insurance to telecom, every sector is hitting the brakes, and CMOs are having to work harder and smarter to beat the blu...
Godrej Consumer, Dabur, Marico post healthy Q4 profitsHomebred packaged consumer products makers Godrej Consumer Products, Dabur and Marico reported healthy results for the quarter ended March.
How did top brands survive during slow down in 2012Analysts say, in 2013, consumer firms will focus on volumes. Despite the blips, modern trade played a key role in fuelling demand.
FMCG sales for September quarter likely to ride on mass products, new launchesNet profit of consumer product companies may rise 16-19% from a year-ago period on the back of a 13-16% increase in sales, finds an ET surv...
ET survey shows net profit of consumer product companies to rise 16-19%Consumer product companies are likely to experience a decent July-September quarter driven primarily by higher sales of mass-priced product...
- What makes Godrej Consumer Products different from other Indian FMCG companies like HUL, Nestle India and Dabur?
Earning over 40% of its revenues from outside India, Godrej Consumer Products' dependence on the Indian growth story is relatively less tha...
- Big brands like Cinthol and Good Knight to remain primary growth drivers: Godrej Consumer Products
Godrej Consumer Products said its big brands, including Cinthol and Good Knight, would continue to be growth drivers of the company for thi...