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GOKWIK REPORT
D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...- Kunafa chocolates, Thekua & protein bars replace traditional sweets this festive season: GoKwikIndia's festive shopping saw a shift this year as Kunafa chocolates, Bihari Thekua, and protein bars replaced traditional sweets. Driven by...
- Karwa Chauth week saw 40% jump in D2C sales: GoKwik reportKarwa Chauth, once a regional North Indian ritual, is now a nationwide phenomenon. Cities like Bengaluru and Chennai are seeing a significa...
- Beauty, fashion dominate Navratri as D2C sales surge 25%: GoKwikNavratri eCommerce showed beauty and personal care nearly matching fashion sales. Direct-to-consumer commerce surged 25 percent year-on-yea...
- From fashion to astrology, early-festive demand fuels 16% growth: GoKwikIndian shoppers are starting their festive shopping earlier this year, leading to a 16% increase in D2C order volumes on GoKwik's platform....
- States of AI; The qcomm ad overloadHappy Wednesday! Indian states are rolling out ‘mini AI missions’ with a focus on local needs. This and more in today’s ETtech Morning Disp...
- Order volumes across D2C brands grew 4.5% in the January-March quarter: GoKwikDespite a general slowdown in consumer spending, D2C brands experienced a 14.5% order volume increase in Q1, driven by customer trust and b...
- More than half of Valentine’s Day sale period orders were made on prepaid, surpassing COD: GoKwik reportDuring the recent Valentine's Day and Republic Day sales, prepaid orders surpassed cash on delivery (COD) for the first time in four years....
- Targeting Rs 250 cr in revenues during FY25, plan to raise $4-5 mn from venture capitalists: Perfume brand AdilQadriAdilQadri, a direct-to-consumer perfume brand, is targeting revenues of Rs 250 crore in FY25 and plans to raise $4-5 million from venture c...
- Republic Day week saw modest growth for D2C brands: GoKwikEcommerce enabler GoKwik reported a 12.72% increase in sales for direct-to-consumer (D2C) brands on its network during the Republic Day sal...
- Beauty and personal care top selling category within D2C in 2023: GoKwikThe highest repeat rate was also observed in BPC at 30%, followed by fashion at 28%. The electronics category saw one of the lowest repeat ...
- For FMCG giants, a big opportunity can also turn into a looming threatBig FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in t...
- EOW’s latest reveals in BharatPe probe; Narayana Murthy wants India to invest in teachersAt least eight recruitment firms involved with BharatPe, which allegedly siphoned off funds from the fintech unicorn, have been found linke...
- GoKwik launches solutions for peak sale period traffic for D2C brandsGoKwik, an ecommerce enabler, has developed solutions to manage high order volumes during peak sale periods for direct to consumer brands d...
- D2C brands see orders surge over 40%, improved their prepaid share by 400-1000 basis points - GoKwikAbout half a dozen consumer brands including Neeman, Fablestreet and Boult Audio have seen their orders surge 40-160% after partnering e-co...
- Corporate tax rebates can help lengthen runway for startups amid funding setbacks: GokwikAccording to a report by Tracxn, Indian startups have raised a total of $24.7 billion in 2022, 35% lower compared to the same period in the...
- E-commerce enabler GoKwik to double employee strength amid funding winter and layoffsThe company claimed roping top talent will now be relatively easier as large companies pause their hiring in the tech space.
- Masters’ Union places second cohort at avg. CTC of Rs 33.10 lakhDespite a difficult market scenario, this marks a 13.67% increase from their previous years’ average of Rs 29.12 lakh. The highest package ...
- Cash on delivery still the most preferred payment option - Gokwik reportHowever, the number of transactions through the Unified Payments Interface (UPI) has seen a steady increase over the past one year. Data fr...
- Ecommerce enablement startup GoKwik raises $35 million in funding from Think Investments, Sequoia, othersGoKwik will use the funds to beef up its offerings to online brands, take its product to more direct-to-consumer (D2C) brands, and grow its...
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