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GLAMSTREAM
The buy button India never got, keeping social platforms stuck in window-shopping modeIndia's social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy d...- Beauty segment accounts for 20% of Myntra’s new customers: Nandita SinhaMyntra’s beauty segment has become a growth driver for the platform, accounting for most units sold and about 20% of new customers coming t...
- Myntra’s social commerce now drives 10% of revenue, fuelled by 3.5 million creatorsMyntra is betting big on social commerce as it blends content, community, and shopping with long-form, creator-led videos emerging as the n...
- Myntra GlamStream Fest 2025 to feature 3,000 lifestyle creators, 1,200 Bollywood and OTT celebrities in MumbaiMyntra is hosting its first GlamStream Fest in Mumbai on November 16, 2025. The event will bring together over 3,000 creators and 1,200 Bol...
- Cognizant raises staff pay; Wipro, Warburg eye Harman's bizIT major Cognizant announced pay hikes for 80% of its staff. This and more in today's ETtech Top 5.
- Ahead of festive season, Myntra introduces zero-commission model for women's ethnic wear brandsThe initiative, a part of the Myntra Rising Stars programme, is available for brands that are currently selling through their own D2C platf...
- Myntra to scale up investments in celebrity-led video contentMyntra is significantly increasing its investment in celebrity-driven video content to enhance user engagement and boost conversion rates. ...
- Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagementElevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable ...
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