Despite the month of shraddh, the cricket World Cup has caused a surge in sales of large-screen TVs in India, with companies struggling to ...

Consumer goods companies that have implemented price cuts or promotional offers are experiencing a surge in demand, with sales volumes incr...

This was almost double what they consumed in 2020 — 39 lakh cases. It is not just Scotch that people are cheering. Between 2020 and 2022, I...

The Indian Premier League (IPL) cricket tournament has had a positive impact on some Indian companies - United Spirits, Reliance Retail, Ju...

In the first five months of the calendar year, while the overall TV category grew by 13% year on year, 65-inches and above TVs grew by 37%....

Television sales that typically go up during cricket and football world cups have not seen any spike amid the ongoing Qatar 2022, despite r...