While kiranas remained a strong channel for groceries, the pandemic accelerated the shift to online purchase of pricier items such as consu...

E-commerce contribution to total FMCG sales touched an all-time high of 2.8% in 2020 up from 1.9% a year back. Large manufacturers like Hin...

Analysts say government spend directed at rural India, reverse migration that happened mid-year and the general good performance of agricul...

City slickers are munching more cookies these days, although the rural folk have gone easy on them.

Sarma has spent over 20 years in the FMCG and media sectors across India and South Asia with companies like ITC, Diageo, Turner and HT Medi...

Broadcast Audience Research Council (BARC) India is earing up to measure the digital viewership, providing audience measurement beyond tele...

GfK-Nielsen is the only agency that tracks retail sales of consumer products such as consumer electronics, domestic appliances, telecom and...

Nielsen has paid a fee of Rs 1 lakh after it admitted to violations of section 297 of the Indian Companies Act by doing business with other...

Nokia has launched an aggressive viral campaign, comparing its Lumia with rivals such as Samsung Galaxy, to revive its fortunes in the Indi...

Sales of air-conditioners have slumped while those of refrigerators and washing machines have slowed this year as consumers postpone highva...

In 2010, its market stood at 3 mn units and was estimated to touch 3.6 mn this year, a figure that industry insiders say may be hard to ach...

Market leaders complaining about the inaccuracy of market share data could be about monoliths being cut down to size.

Indians living in rural areas are just about as gadget-savvy as those residing in cities, according to a study conducted by global market r...

Handset makers such as Nokia, Samsung and Micromax happily agree with the estimates of the agency that rates them better and question the f...

The two handset-makers cornering almost 70 per cent of the market during the period in terms of total sales revenue.

The churn in the Indian mobile handset industry continues unabated and if the latest industry figures are anything to go by, Finnish handse...

Internet is growing in dimensions every second, so much so that there are more addresses than there are people on Earth, claims the team be...