Cos keen to take bite of AI, but security and RoI hold them from sinking teethIndustry captains say AI adoption is less about choosing latest frontier model, more about redesigning workflows and building resilience
03 Jul, 2026, 03.37 PM IST
As AI reshapes ecommerce, Hostinger launches a new platform for small businessesHostinger has launched a new e-commerce platform in India, aiming to empower small businesses struggling with infrastructure ownership acro...
03 Jul, 2026, 02.46 PM IST
AI law may be considered as time is getting right, Export curbs eased on Mythos: MeitY Secretary S KrishnanIndia is considering a dedicated legal framework for artificial intelligence, with the Ministry of Electronics and Information Technology i...
03 Jul, 2026, 02.32 PM IST
Unchecked AI use in courts could be 'catastrophic': SCThe Supreme Court has issued a stern warning regarding the unchecked use of artificial intelligence in legal proceedings, deeming it potent...
03 Jul, 2026, 12.01 AM IST
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
02 Jul, 2026, 08.30 PM IST
From OpenAI to Sarvam, governments may want skin in the AI gameGovernments are exploring ownership stakes in leading AI firms like OpenAI and Sarvam AI, signaling a shift in viewing artificial intellige...
02 Jul, 2026, 07.59 PM IST
Shopping without searching: The Agentic AI future Amazon, Swiggy and Zepto are building in IndiaAI's influence on online shopping is rapidly growing, with agents now completing tasks like purchases. Major platforms like Amazon, Swiggy,...
02 Jul, 2026, 04.41 PM IST
A coastal city in the south is quietly powering India's AI futureVisakhapatnam is emerging as India's next AI infrastructure hub, attracting massive investments from tech giants like Google and Reliance. ...
02 Jul, 2026, 04.31 PM IST
'Methyl Isocyanate of law': SC slams AI 'hallucinations', quashes NCLT verdictThe Supreme Court has declared zero tolerance for AI-generated fake or hallucinated judgments used as legal precedents. Setting aside an NC...
02 Jul, 2026, 04.15 PM IST
ETtech Explainer: OpenAI is halving inference cost and what this meansOpenAI has reportedly halved its AI inference costs through significant optimizations, a crucial development amid rising AI development exp...
02 Jul, 2026, 12.25 PM IST
India emerges as AI opportunity hub, but UN panel warns of gaps in infrastructure, talent and safeguardsA UN-backed panel's initial report highlights India's AI healthcare successes but warns of a growing 'AI divide'. While India possesses tal...
02 Jul, 2026, 10.22 AM IST
Reliance Power shares soar 18%, snap 4-day losing streak. What’s triggering the sharp surge?Reliance Power shares rose sharply on Wednesday, snapping a four-day losing streak after the company announced plans to expand into artific...
01 Jul, 2026, 11.18 AM IST
Orchestration layer is new battleground for Indian AI talentRecruiters told ET that hiring for standalone prompt engineering roles has plateaued as companies increasingly seek engineers who can build...
01 Jul, 2026, 06.01 AM IST
Fermac AI Systems and RockyEmbed: Advancing India's AI FutureFermac AI Systems is an Indian AI company developing innovative AI solutions and industry-focused training programs. Its flagship model, Ro...
30 Jun, 2026, 02.59 PM IST
Why business impact is becoming the new measure of AI innovationThe ET Most Innovative AI Product Awards 2026 recognise AI solutions that have moved beyond experimentation to deliver measurable business ...
30 Jun, 2026, 09.43 AM IST
Maruti Suzuki picks 5 startups including Sarvam AI for multilingual customer supportMaruti Suzuki is partnering with five innovative startups to boost operational efficiency and customer experience. These collaborations, bo...
29 Jun, 2026, 12.33 PM IST
Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
29 Jun, 2026, 12.30 AM IST