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GENERATIVE AI CHALLENGES
What enterprises are now demanding from AI, and who is actually meeting the markThe AI market has moved past potential. Enterprises are now evaluating products on a single metric: measurable business impact. The ET Most...
The voice taking your McDonald's order may not be human anymoreMcDonald's is testing a new Google-backed AI drive-thru ordering system capable of handling customer conversations, processing orders, and ...
If AI agents can act on their own, who is responsible for their actions?Microsoft CEO Satya Nadella believes businesses should begin treating AI agents more like employees, complete with identities, permissions,...
Not every AI product is an innovation. Here's what the difference looks like.The AI market is no longer short on products, it is short on impact. As enterprise adoption accelerates, the benchmark for innovation is sh...
Inside Jamnagar: How Meta and Reliance are building India’s AI infrastructure backboneMeta and Reliance Industries are expanding their partnership beyond connectivity to build an AI-enabled data centre in Jamnagar, Gujarat, m...
Weis Markets rolls out Instacart's AI-powered caper carts to reinvent in-store shoppingWeis Markets has partnered with Instacart to launch AI-powered Caper Carts, bringing smart shopping cart technology to select grocery store...
ET AI Hackathon 2.0: How Octave is connecting AI talent with real-world innovationAs India's AI ecosystem evolves, the focus is increasingly shifting from experimentation to impact. Through its partnership with ET AI Hack...
The real reason NVIDIA Omniverse is changing game development has nothing to do with creativityNVIDIA's Omniverse highlights a growing shift in game development, where AI is being used less for creativity and more for efficiency. As g...
How autonomous AI is transforming the future of enterprise innovationArtificial intelligence is evolving beyond task-based automation toward autonomous systems capable of reasoning, planning, and executing co...
Every AI Product Can Demo. Few Can Scale.The future of AI will be shaped not only by breakthrough innovation, but by products that organisations can deploy, trust, and scale. As en...
ChatGPT gets smarter memory as OpenAI launches Dreaming architectureOpenAI has introduced Dreaming, a new memory architecture for ChatGPT that continuously updates and refines what the AI remembers about use...
AI world vastly different from IT Act era, believe new law is needed: Union minister VaishnawIndia's IT Minister Ashwini Vaishnaw believes a new law is needed for Artificial Intelligence. The current IT Act, enacted in 2000, predate...
AI Image Generation: Why Reve's Layout-first approach could change professional design workflowsAs AI image generators become increasingly common in professional workflows, the challenge is no longer creating images but creating the ri...
Why ET AI Hackathon 2.0 could be one of the most valuable AI opportunities of the yearAs AI adoption accelerates across industries, the demand for professionals who can build practical solutions continues to grow. ET AI Hacka...
Which AI products are actually delivering results? The innovations defining enterprise AI in 2026The AI era has moved from potential to proof. In 2026, the products that matter are not the most complex; they are the ones delivering meas...
Ahead of SpaceX IPO, Musk says AI satellites will use mostly existing technologyThe billionaire said that much of the required technology already exists in its current Starlink satellite network. "Part of what we want...
ET Most Innovative AI Product Awards 2026: Recognising AI innovations transforming the modern CFO officeThe ET Most Innovative AI Product Awards 2026 recognise AI-powered innovations helping Chief Financial Officers move beyond reporting and c...