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GENZE 2.0
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
- Cockroach Janta Party surpasses BJP on Instagram, has over 10 million followers: Who is CJP's founder Abhijeet Dipke and how is he linked to Arvind Kejriwal's AAP?A satire website, Cockroach Janta Party (CJP), has rapidly gained over 10 million Instagram followers, surpassing India's ruling BJP. Found...
- Cockroach Janta Party: Who is the founder, website link, manifesto, and why it’s going viralCockroach Janata Party Website: A new online political group, the Cockroach Janta Party, is trending across Indian social media. It began a...
- Gen-Z did not invent entrepreneurship but it might be the first generation that thinks it does not require permissionIndian campuses are witnessing a surge in student entrepreneurship, with Gen-Z founders prototyping and building ventures before graduation...
- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...
- Quote of the Day by B.F. Skinner: ‘A failure is not always a mistake...’ Why this message by influential US psychologist feels relevant in today’s stressful worldQuote of the Day by B.F. Skinner: Renowned psychologist B.F. Skinner's quote, 'A failure is not always a mistake; it may simply be the best...
- Startups seek digital gold rules; IT firms bet on freshersHappy Friday! The Centre may be open to creating an oversight framework for the digital gold sector. This and more in today’s ETtech Mornin...
- From Kabul to Dhaka, 2026 could be a make-or-break year for India’s neighbourhood tiesIndia's outreach policy faces a crucial test in 2026 as Bangladesh, Nepal, and Myanmar hold general elections. New Delhi will closely monit...
- Income tax dept issues FAQs on PAN 2.0 project: Check details about applying for new PAN, change PAN numberIncome Tax PAN 2.0: The Ministry of Finance has said: " The existing PAN card holders are not required to apply for a new PAN under the upg...
- App-first Gen Z scripting big shifts in consumption trends: Bernstein reportGen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...
- Gen Z consumers prefer brands with social causes: ReportThe report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...
- Mobile makers to hire 60,000 over a year; digital economy to push India GDP: MoS ITWith the demand for India-made mobile phones on the rise, staffing firms expect handset makers to hire some 60,000 people over the next 6-1...
- How Anish Shah has a unique opportunity to steer Mahindra & Mahindra into a post-pandemic worldIn an exclusive interview with ET Magazine, Anish Shah says the company started this clean-up and capital allocation journey three years ba...
- We will exit international cos that do not have a strategic quantifiable link: M&M‘Our farm business sold more tractors in May compared to May last year’
- ICICI Securities has a buy call on M&M, target price Rs 546Post a nearly 100 per cent rally from Mar’20 lows, the brokerage finds the valuations fair.
- Young adults consider investing important; 39% save a quarter of their salaries: SurveyThose in the 18-25 age group believe in living in the moment but are also extremely conscious about securing their future, finds a Tata Cap...
- Mahindra launches all electric scooter GenZe in USMahindra's GenZe 2.0, the first connected all-electric scooter, was conceived in Silicon Valley and engineered/assembled in Ann Arbor, Mich...
- Mahindra group launches electric scooter GenZe 2.0 in USThe $17bn Mahindra group’s US firm Gen Ze on Wednesday launched its urban mobility electric bike in the US for the American market at $2999...
- Mahindra GenZe electric scooter unveiled in USApart from unveiling its new electric scooter for the US market, Mahindra also inaugurated the electric two-wheeler plant and technical cen...
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