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GENZ AUDIENCES
Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- This Polish pianist turned a Nokia ringtone interruption into the most impressive moment of his live concertA viral video shows Polish pianist Waldemar Malicki brilliantly incorporating a Nokia ringtone into his concert. The unexpected interruptio...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefieldsYoung people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PU...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...
- Cockroach Janta Party's Instagram followers are now double BJP's, but it may still not beat India's political giants; UPSC teacher explains whyA satirical online group, the Cockroach Janta Party, is outperforming major Indian parties on Instagram, sparking debate on viral popularit...
- Cockroach Janta Party has 80% Pak-Bangladesh followers, claim netizens; 94% are Indians, says Abhijeet DipkeCockroach Janta Party followers: A new Gen-Z group, Cockroach Janta Party (CJP), has rapidly gained millions of Instagram followers, surpas...
- Who is Raseshwari Devi, spiritual leader behind upcoming 1,500-seat meditation and wellness centre on World Meditation Day 2026?Raseshwari Devi ji: Spiritual leader Raseshwari Devi announced a new Yoga and meditation hall in Odisha and a week-long camp in Haridwar fo...
- Wired earphones are back: Why global celebrities are suddenly ditching Bluetooth budsWired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...
- Psychology says every generation secretly believes the next one is ‘ruining society’: From Baby Boomers to Gen Z, here’s why it keeps happeningThe psychology behind generational conflict suggests that disagreements between older and younger people are rarely only about fashion, sla...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...
- Tamil Nadu cabinet ministers list: Meet Chief Minister Vijay’s A-teamTVK founder C Joseph Vijay was sworn in as Tamil Nadu Chief Minister on Sunday at Chennai’s Jawaharlal Nehru Indoor Stadium, marking the fi...
- Quote of the Day by Taylor Swift: ‘Just be yourself, there is no one better’. Why Gen-Z relates to this message in the age of online comparisonQuote of the Day by Taylor Swift: Taylor Swift’s impactful words, 'Just be yourself, there is no one better,' are making waves among Gen-Z ...
- The politics of 'Thalapathy': How Vijay’s films built the image of a people’s leaderTamil Nadu Elections 2026: Vijay's electoral success in Tamil Nadu was not sudden. For years, his films positioned him as a protector of th...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Quote of the day by American singer-songwriter Ray Charles: 'Addiction isn’t good or bad, it depends on what you’re addicted to'Legendary musician Ray Charles, "The Genius," revolutionised soul music by mixing genres. Despite early blindness, he achieved global fame....
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