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GENZ AUDIENCE
Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...15 Jun, 2026, 05.45 PM IST- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...15 Jun, 2026, 03.45 PM IST
- From TV to radio, Centre proposes common broadcasting regulationsNew draft rules propose a unified regulatory framework for television and radio broadcasting. Private radio stations will now be required t...12 Jun, 2026, 06.58 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- This Polish pianist turned a Nokia ringtone interruption into the most impressive moment of his live concertA viral video shows Polish pianist Waldemar Malicki brilliantly incorporating a Nokia ringtone into his concert. The unexpected interruptio...05 Jun, 2026, 03.11 PM IST
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...04 Jun, 2026, 12.00 AM IST
- PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefieldsYoung people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PU...03 Jun, 2026, 10.20 PM IST
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...28 May, 2026, 12.17 PM IST
- What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...22 May, 2026, 10.31 PM IST
- Cockroach Janta Party's Instagram followers are now double BJP's, but it may still not beat India's political giants; UPSC teacher explains whyA satirical online group, the Cockroach Janta Party, is outperforming major Indian parties on Instagram, sparking debate on viral popularit...22 May, 2026, 03.40 PM IST
- Cockroach Janta Party has 80% Pak-Bangladesh followers, claim netizens; 94% are Indians, says Abhijeet DipkeCockroach Janta Party followers: A new Gen-Z group, Cockroach Janta Party (CJP), has rapidly gained millions of Instagram followers, surpas...22 May, 2026, 11.49 AM IST
- Who is Raseshwari Devi, spiritual leader behind upcoming 1,500-seat meditation and wellness centre on World Meditation Day 2026?Raseshwari Devi ji: Spiritual leader Raseshwari Devi announced a new Yoga and meditation hall in Odisha and a week-long camp in Haridwar fo...22 May, 2026, 10.47 AM IST
- Wired earphones are back: Why global celebrities are suddenly ditching Bluetooth budsWired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...18 May, 2026, 02.46 PM IST
- Psychology says every generation secretly believes the next one is ‘ruining society’: From Baby Boomers to Gen Z, here’s why it keeps happeningThe psychology behind generational conflict suggests that disagreements between older and younger people are rarely only about fashion, sla...18 May, 2026, 02.33 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...14 May, 2026, 01.23 PM IST
- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...14 May, 2026, 11.11 AM IST
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