Young Indians are worried about the environment. This concern guides their job searches and spending. Many are buying electric vehicles and...

A recent World Economic Forum report reveals that younger investors find crypto more understandable than traditional investments. Millennia...

A Deloitte survey reveals that career growth and learning are key for India's Gen Z and millennial workforce, who actively upskill and pref...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...

The Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands must adapt to re...

India’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...

Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...

Gen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...

Gen Zs and millennials prioritize purpose, reject non-aligning work. Deloitte's survey on 22,800 reveals career shifts towards climate acti...

The company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understan...

“We need to make them understand that instant gratification does not work. You will come across people on one side, they invest in high ris...

A recent survey conducted by Deloitte, encompassing 14,483 Gen Zs and 8,373 millennials across 44 countries, reveals that despite progress ...

About 46 per cent of Gen Zs and 37 per cent of Millennials have taken on either a part or full-time paying job in addition to their primary...

Most Indians are optimistic that changes during the pandemic can reverse environmental damage.

For starters, Indian Millennials and Gen Zs feel more optimistic about how the pandemic has encouraged positive personal changes. They are ...

In India, two in three Gen Z said they plan to be, or are, their own boss.

While the COVID-19 crisis has been unprecedented, 85 per cent millennials and 74 per cent Gen Zs in India agreed that policymakers had take...