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GEN ZS
'Not a real job': Rs 15 LPA salary of IIM graduate's relative fails to impress father. Forces him to prepare for government careerA post by IIM graduate and investor Ankit Kedia has sparked a debate online after he shared how a relative was unhappy despite his son secu...- How an Australian connection helped Shaily Mehrotra build a Rs 1,500-crore Indian skincare brandA gap in science-backed skincare products in the Indian market prompted Shaily Mehrotra to start Fixderma, with an aim to solve common skin...
- India's 'Cockroach Janta Party' group goes viral, spotlights Gen Z worriesA new five-day-old group, the Cockroach Janta Party, has gone viral in India, amassing 15 million Instagram followers by discussing youth c...
- Wired earphones are back: Why global celebrities are suddenly ditching Bluetooth budsWired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...
- Psychology says every generation secretly believes the next one is ‘ruining society’: From Baby Boomers to Gen Z, here’s why it keeps happeningThe psychology behind generational conflict suggests that disagreements between older and younger people are rarely only about fashion, sla...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Word of the Day: MetamodernismWord of the Day: As society continues to grapple with uncertainty, metamodernism offers a vocabulary for understanding the emotional comple...
- Why Gen Z is getting fired so fast in the AI job market, says reportA new report says many Gen Z workers are facing job struggles as companies change hiring rules in the AI era. Experts say the issue is link...
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- CA shares real incident. As company bans WFH, employee uses it as an excuse to refuse urgent work beyond office hoursA Gen Z employee in Mumbai has cleverly navigated his company's strict no work from home policy. When asked why he ignored an important cli...
- Gen Z employee eats lunch on camera during online office meeting. Co-founder’s cool reaction steals the showDuring a recent virtual meeting, Anushree, embodying the lively spirit of Gen Z, turned heads and sparked laughter as she joyfully dug into...
- Environment top source of anxiety for Gen Zs, millennials, finds Deloitte surveyYoung Indians are worried about the environment. This concern guides their job searches and spending. Many are buying electric vehicles and...
- Gen Z, millennials say purpose at the core of job satisfaction and wellbeing; expect AI to improve work-life balanceGen Zs and millennials prioritize purpose, reject non-aligning work. Deloitte's survey on 22,800 reveals career shifts towards climate acti...
- APEC Gen Zs and Millennials seek to maximize travel experience with one loyalty programme: MarriottThe company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understan...
- Gen Zs and millennials happy with work-life balance, but demand more from employersA recent survey conducted by Deloitte, encompassing 14,483 Gen Zs and 8,373 millennials across 44 countries, reveals that despite progress ...
- High cost of living top concern of Gen Zs; nearly 50 pc Gen Zs have side jobs: ReportAbout 46 per cent of Gen Zs and 37 per cent of Millennials have taken on either a part or full-time paying job in addition to their primary...
- Workplace stress & anxiety most common in millennials & Gen Z; environment remains top concernMost Indians are optimistic that changes during the pandemic can reverse environmental damage.
- Indian Millennials and Gen Zs stand for positive action towards communities and climate; stand up to discriminationFor starters, Indian Millennials and Gen Zs feel more optimistic about how the pandemic has encouraged positive personal changes. They are ...
- Most Indian millennials, Gen Z say stress legitimate reason to take time off work: SurveyWhile the COVID-19 crisis has been unprecedented, 85 per cent millennials and 74 per cent Gen Zs in India agreed that policymakers had take...
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