Chinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...

“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...

Psychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...

Psychology suggests that adults who eat bananas with a spoon are rarely being strange or childish. More often, they are responding to funda...

Psychology suggests that adults who save money in jars or piggy banks are rarely being old-fashioned. More often, they are responding to a ...

Indian mountain getaways are booming, with Zostel reporting a 76% surge in Shimla bookings and nearly 95% growth in other popular spots lik...

Indian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...

Vedanta Chairman Anil Agarwal is making waves online by attempting to decode popular Gen Z slang with his interns. In a light-hearted video...

India's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...

Helios India is steering clear of IT stocks, citing AI's disruptive potential, and instead champions India's domestic consumption. The firm...

Psychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...

Young moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...

Young consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...

Indian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...

Thrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...

India's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...

Bitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...