Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...
15 Jun, 2026, 05.49 PM IST
Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
15 Jun, 2026, 05.45 PM IST
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
15 Jun, 2026, 03.45 PM IST
Psychology says ghosting hurts because the brain hates unfinished stories: Why Gen Z keeps searching for answers when someone leaves without explanationPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...
14 Jun, 2026, 07.41 PM IST
Psychology says soft blocking hurts more than unfollowing because it is rejection without closure: Why Gen Z struggles when someone disappears without answersPsychology suggests that people tend to process difficult experiences more successfully when they can make sense of what happened and fit i...
14 Jun, 2026, 07.40 PM IST
'Schedule it during work hours': Gen Z worker skips 9 PM meeting, says important discussions belong in office hoursA young employee declined a 9 PM meeting, citing work-life balance. She argued important discussions belong in office hours. Her manager no...
12 Jun, 2026, 06.59 PM IST
ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-StBSE MD & CEO Sundararaman Ramamurthy highlighted India's market evolution from uncertain settlements to a trust-based system, driven by tec...
12 Jun, 2026, 12.30 PM IST
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
12 Jun, 2026, 12.40 AM IST
Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
10 Jun, 2026, 06.09 PM IST
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
10 Jun, 2026, 09.58 AM IST
India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...
09 Jun, 2026, 10.56 PM IST
CJP protest in Pune on June 11 to seek Education Minister Pradhan's resignation: Abhijeet DipkeThe Cockroach Janta Party (CJP) plans a protest in Pune on June 11, demanding Union Education Minister Dharmendra Pradhan's resignation. CJ...
08 Jun, 2026, 08.11 PM IST
UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...
08 Jun, 2026, 03.22 PM IST
Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
03 Jun, 2026, 10.48 AM IST
Indian travellers worry more about forex costs than visa queues: ReportIndian travellers are set to spend more overseas following a tax reduction. However, managing travel budgets is their biggest worry. Many s...
02 Jun, 2026, 07.00 AM IST
87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
01 Jun, 2026, 11.18 AM IST
Gen Z employee vs Gen X boss: Zerodha's Nithin Kamath gets quizzed about Gen Z vocabulary; internet reacts to his scoreA video from Zerodha showing CEO Nithin Kamath being quizzed by a younger employee on popular Gen Z slang has gone viral on social media. S...
31 May, 2026, 09.39 PM IST