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GEN Z PREFERENCES
Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...- Psychology says people who always use GPS while driving even when they know the way are not forgetful: Why they trust certainty more than memoryPsychology suggests that people who always use GPS while driving are rarely forgetful. They are often responding to the way the modern brai...
- Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- No slowdown yet, but inflation and El Niño are risks: ITC's Sanjiv PuriITC Chairman Sanjiv Puri revealed plans for a Rs 20,000 crore investment over the medium term, including hotel expansion. He highlighted st...
- Psychology says adults who eat bananas with a spoon are not weird: Why some people turn everyday eating into a comfort ritualPsychology suggests that adults who eat bananas with a spoon are rarely being strange or childish. More often, they are responding to funda...
- Mountain bookings up 76 per cent in June as urban Indians flock to hills: ReportIndian mountain getaways are booming, with Zostel reporting a 76% surge in Shimla bookings and nearly 95% growth in other popular spots lik...
- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
- Kashmir tourism boom: Vande Bharat, road trips fuel surge in short staysHoteliers, tour operators and officials said the newly launched Vande Bharat Express has helped boost tourism in the valley, known for its ...
- Gen Z retires annual holiday, prefers weekend trips, short breaks: ReportIndian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...
- India to have 26,000 high net-worth families by 2030, says reportThe number of high-net-worth families (with wealth over $30 million) in India is set to increase from 16,000 in 2025 to about 26,000 by 203...
- The Chainsmokers India Tour 2026 Dates: Check schedule, ticket booking details and pricesThe Chainsmokers India Tour 2026 Tickets Price: Grammy-winning duo The Chainsmokers will perform in India this December. The tour includes ...
- Psychology says people who prefer texting over phone calls aren't avoiding connection; they're protecting themselves from the version of themselves that panics mid-sentence and says the wrong thingYoung adults in the US prefer texting over phone calls. Research shows digital communication allows for thoughtful responses and reduces an...
- Psychology says people who skip self-checkout aren't inefficient; they may be holding onto a small social need the machine quietly erasedSmall, everyday interactions with acquaintances significantly boost happiness and belonging, research reveals. Even brief, warm exchanges w...
- 'Schedule it during work hours': Gen Z worker skips 9 PM meeting, says important discussions belong in office hoursA young employee declined a 9 PM meeting, citing work-life balance. She argued important discussions belong in office hours. Her manager no...
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- Canara Bank recovers over half of ₹500 crore Rajesh Exports exposure, CEO outlines growth strategyCanara Bank has recovered over half of its ₹500 crore exposure to Rajesh Exports and is pursuing legal avenues for the remaining amount. Th...
- India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...
- 87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
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