For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
08 Jun, 2026, 02.24 PM IST
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
04 Jun, 2026, 12.00 AM IST
‘My boss fired me after learning I take ADHD medication’: This viral story exposed the ugly truth about ADHD discrimination at workA young camp counselor with ADHD was fired after disclosing her medication, highlighting a widespread fear among those with the condition. ...
28 May, 2026, 07.29 PM IST
Cockroach Janta Party: How an insect jibe united India’s disgruntled jobless youthA mock political party, the Cockroach Janta Party, is gaining massive followers on social media. It represents young Indians' frustration w...
26 May, 2026, 07.57 PM IST
India is the future and will be one of the biggest markets for us: Airbnb CEO Brian CheskyAirbnb is significantly expanding its presence in India, driven by a large Gen Z population and the potential of AI. The company aims to be...
21 May, 2026, 07.56 PM IST
'Playing the long game': Airbnb CEO Brian Chesky eyes India as one of firm's biggest global marketsAirbnb is committed to a long-term strategy in India, a rapidly growing market. CEO Brian Chesky highlighted significant investments planne...
21 May, 2026, 05.47 PM IST
India's 'Cockroach Janta Party' group goes viral, spotlights Gen Z worriesA new five-day-old group, the Cockroach Janta Party, has gone viral in India, amassing 15 million Instagram followers by discussing youth c...
21 May, 2026, 05.35 PM IST
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
18 May, 2026, 02.31 PM IST
Vijay 'Thalapathy' takes oath as Chief Minister of Tamil Nadu, TVK chief's core team finds place in cabinetVijay swearing-in ceremony: Joseph Vijay has become the Chief Minister of Tamil Nadu. His party, TVK, formed a coalition with several other...
10 May, 2026, 12.24 PM IST
Gen Z conspiracy: China thinks the West is pushing its youth to quitIn a cultural shift, many young Chinese individuals are opting for 'lying flat'—a lifestyle choice that rejects pressures of constant work ...
08 May, 2026, 06.16 AM IST
Hindu votes, Modi ki guarantee: 10 big trends that decode Bengal, Assam, Tamil Nadu and Kerala assembly electionsAssembly election results saw the BJP secure victories in West Bengal and Assam, while Tamil Nadu witnessed a surprising debut by Thalapath...
05 May, 2026, 01.57 PM IST
PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
30 Apr, 2026, 06.00 AM IST
Gen Z employee refuses last-minute task after work hours. When faced with promotion risk, her reply left boss speechless. ‘Lack of planning does not create an emergency.’A young employee has set a new precedent in the workplace. She refused her boss's late-night request for a project report. The boss warned ...
19 Apr, 2026, 02.30 PM IST
Gen Z to drive USD 1.3 trillion spending in India by 2030: ReportAs we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...
15 Mar, 2026, 05.38 PM IST
Catch ’em young! Can brands and boardrooms get it right for India’s largest consumer set, the Gen Z?Infosys co-founder Narayana Murthy stirred controversy by suggesting that India's youth work 70 hours a week. Gen Z, India's largest demogr...
01 Nov, 2023, 10.19 AM IST
64% of Gen Z in India wants to work for organisations with flexible work options, reveals RPG Group researchThe study also reveals that according to the Gen Z population, stability at the workplace is not being stuck with the same responsibility, ...
14 Jul, 2023, 02.25 PM IST
Indian tech industry hired 380K freshers in FY22, Gen Z keen to join: NasscomIndian tech industry hired around 380,000 freshers in FY22 and over 70 per cent of Gen Z students are keen to take up tech jobs in the near...
16 Dec, 2022, 01.14 PM IST