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GEN Z PARENTING
Psychology says adults who eat bananas with a spoon are not weird: Why some people turn everyday eating into a comfort ritual- Psychology says adults who save money in jars or piggy banks are not old-fashioned: Why physically seeing money grow gives the brain a sense of control and security
- 'Not a real job': Rs 15 LPA salary of IIM graduate's relative fails to impress father. Forces him to prepare for government career
- UK Prime Minister Starmer plans social media ban for under-16sBritish Prime Minister Keir Starmer announced plans to ban social media for children under 16, alongside restrictions on gaming and livestr...15 Jun, 2026, 06.03 PM IST
- Psychology says many adults are not afraid of failure, they are afraid of disappointing their parents: Why one wrong career, marriage, or life choice can feel like betrayalPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...15 Jun, 2026, 05.11 PM IST
- People who grew up without seatbelt laws, bicycle helmets, or parental supervision past the front door often describe their childhoods not as reckless but as unusually free, and many are still sorting out which of those things they believeResearch indicates a decline in children's independent activity is a key driver of falling mental wellbeing. This shift from unsupervised p...12 Jun, 2026, 05.28 PM IST
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...12 Jun, 2026, 12.40 AM IST
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...10 Jun, 2026, 06.09 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.02 Jun, 2026, 07.50 PM IST
- Psychology says adults who take the long way home aren't avoiding anyone. They're just giving one role time to end before another begins.The journey home offers a vital break. It provides a buffer zone, allowing minds to detach from work stress. This 'liminal space' is essent...30 May, 2026, 02.46 PM IST
- Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...29 May, 2026, 07.42 PM IST
- Misleading, erroneous: CBSE response to Rahul Gandhi's allegation OSM contract given to scam-infested firmThe Central Board of Secondary Education has denied claims of irregularities in awarding a contract to Coempt Edutech. Congress leader Rahu...27 May, 2026, 09.52 PM IST
- Rahul Gandhi alleges ‘calculated conspiracy’ in CBSE OSM row, seeks probeCongress leader Rahul Gandhi has demanded a judicial probe and a Special Investigation Team into the CBSE On-Screen Marking system. He ques...27 May, 2026, 04.24 PM IST
- 'Gen Z will shatter PM's arrogance': Rahul Gandhi slams govt over CBSE OSM rowRahul Gandhi alleges malpractice in the CBSE's On-Screen Marking system. He claims the Modi government fears questioning youth. The Educati...25 May, 2026, 07.49 PM IST
- ‘Your parents had pensions. You probably won’t’: CA warns millennials and Gen Z about delaying investmentsYoung earners today face a stark reality. Unlike their parents, they likely won't have pensions. With longer life expectancies, saving for ...23 May, 2026, 07.09 AM IST
- Pizza Hut's AI system promised 30-minute delivery, now it's facing 45-minute waits and a $100M lawsuit insteadPizza Hut's new AI system, Dragontail, has led to a major lawsuit. A large franchisee claims the technology backfired, causing delivery del...21 May, 2026, 04.18 PM IST
- A 15-year-old built a wearable sensor to stop his dementia-stricken grandfather from wandering at nightA young engineer, Kenneth Shinozuka, created a simple yet effective sensor sock. This device detects when a person with dementia gets out o...20 May, 2026, 02.11 PM IST
- Gen-Z did not invent entrepreneurship but it might be the first generation that thinks it does not require permissionIndian campuses are witnessing a surge in student entrepreneurship, with Gen-Z founders prototyping and building ventures before graduation...19 May, 2026, 11.02 AM IST
- How India’s universities are responding to changing student expectations in the AI eraIndia’s higher education admissions are evolving as students and parents prioritise relevance over legacy. Curriculum quality, faculty read...18 May, 2026, 01.41 PM IST
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