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GEN Z LIFESTYLE
Earning Rs 2 lakh a month but scared to tell your parents about spending Rs 500 on ice cream? Financial advisor says you may have a ‘poverty mindset’. Why?Financial advisor Prem Soni says young Indians earning well may still carry their parents’ scarcity-driven money habits. He argues that hid...- How is Gen Z affording iPhones, cafés and weekend plans on Rs 30,000-50,000? CA explains the uncomfortable truthCA Nitin Kaushik explains why Gen Z’s expensive-looking lifestyle does not necessarily indicate higher wealth. iPhones, branded sneakers, c...
- From luxury cars to watches: Why India’s wealthy are spending more on ultra-premium productsIndia’s luxury market is shifting from traditional status symbols towards products that offer craftsmanship, exclusivity, heritage and indi...
- India's retail credit market shifts to rural, GenZ borrowers via digital platformsYounger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most n...
- The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...
- Queen of gossip: Woman makes money selling chit-chat, claims business helped her buy 2 housesA 67-year-old entrepreneur from Colombia has described how she turned her passion for neighbourhood gossip into a source of income, claimin...
- ‘Pulse’ check: How PhonePe is turning transaction data into market intelligenceIn an exclusive conversation with The Economic Times, PhonePe’s Karthik Raghupathy explained how PulsePro was born out of demand for postal...
- Singapore records over 600,000 Indian visitors in first half of 2026Singapore received over 600,000 Indian visitors in the first half of 2026, while tourism receipts from India rose 8% to S$374 million in Q1...
- Nothing Before Coffee turns 9 with pan-India ‘9 to 99’As NBC marks nine years, the brand is bringing together its journey with a consumer-first anniversary celebration.
- Man wanted to buy iPhone from neighbour's credit card, who refused. Bengaluru CA explains why the request raised a red flagA Reddit user refused when his neighbour asked him to let his cousin buy an iPhone using his credit card on a 12-month EMI. Bengaluru CA Me...
- Indian banks are in their best shape in a decade: Motilal OswalIndian banks are in their strongest position in a decade, with gross NPAs near historic lows and robust capital buffers, Motilal Oswal Fina...
- Starbucks India brews up a fresh plan; puts expansion back on the menuStarbucks India plans aggressive store expansion after a two-year business model recalibration. The company reported four consecutive quart...
- FCNR deposits emerge as banks’ new FY27 growth lever: ReportIndian banks anticipate stronger net interest income and earnings growth in FY27. This outlook is supported by robust foreign currency depo...
- Acquired new tastes & distastes: India’s health warnings are loud. Its consumption habits are louderDespite health warnings, cigarette production surged 24%, while wine consumption rose 25% among the young. Conversely, production of fruit ...
- ‘I bought 2 houses at 24, but my kids might never buy one’: Founder says people need to move beyond 9 to 5 for building wealth that can beat inflationEntrepreneur Riya Upreti has argued that rising property prices and uneven salary growth are making traditional wealth-building increasingl...
- Man claims Gen-Z's ability to work is being destroyed by their parent's passive income and reluctance to let them work entry level jobsAn X user's criticism of affluent Indian parenting has triggered a debate over whether generational wealth encourages dependence among some...
- ‘Passive income is making Gen Z unemployable’: Financial advisor warns wealthy Indian parents about the comfort trap and raising entitled childrenFinancial advisor Prem Soni argues that excessive parental wealth may create a comfort trap for some Gen Z Indians. He identifies three cha...
- Sitharaman asks public sector banks to get ‘cool’ for Gen Z with courses, lifestyle perksFinance Minister Nirmala Sitharaman wants public sector banks to appear more appealing to young customers. She urged banks to engage direct...
- 'Mountain living dream different from reality': Gen-Z employee who moved to Manali from Delhi moves back to national capital citing multiple reasonsDelhi-based Gen Z creator Ajay Sharma returned from Manali after 71 days, saying mountain living proved more difficult than expected despit...
- Is Gen Z bad at saving money? Rs 5,000 loan request makes 26-year-old question how youngsters use lavish lifestyles to hide empty savingsA recent Reddit discussion has sparked a debate over Gen Z’s relationship with money, spending habits and financial discipline. What began ...
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