Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
02 Jul, 2026, 08.30 PM IST
A 50-year study of 1,037 children found that one childhood skill predicted who stayed healthier, wealthier, and happier as adultsA groundbreaking New Zealand study, now over 50 years old, reveals crucial links between early childhood self-control and adult well-being....
02 Jul, 2026, 05.02 PM IST
Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
01 Jul, 2026, 12.42 PM IST
Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...
27 Jun, 2026, 12.26 PM IST
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
26 Jun, 2026, 07.06 PM IST
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
24 Jun, 2026, 11.31 AM IST
Is Gen Z too soft for the modern workplace? Here's why 'friction-maxxing' is essential for workplace skillsGen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...
24 Jun, 2026, 05.52 AM IST
Quote of the Day Brad Pitt: 'I believe you make your day. You make your life. So much of it is all perception, and this is the form that I built for myself' offers life lesson on happiness, success, responsibility, how we should respond to situationBrad Pitt Quote of the Day quote offers valuable insight into the role of perception, self-acceptance, and personal responsibility in shapi...
22 Jun, 2026, 07.56 PM IST
Psychology says sisters who behave like mothers are not controlling: Why some girls naturally become the second parent in the familyPsychology suggests that sisters who often behave like mothers are rarely trying to control everyone around them. More often, they are resp...
22 Jun, 2026, 05.47 PM IST
Quote of the Day by Abraham Lincoln 'You can fool all of the people some of the time, and some of the people all of the time, but you can't fool all of the people all of the time' teaches life lesson on trust in Gen-Z digital eraQuote of the Day by Abraham Lincoln's quote teaches us a timeless lesson about the power of truth and the limits of deception. It reminds u...
19 Jun, 2026, 03.38 AM IST
African Proverb: 'If You Think You’re Too Small to Make a Difference, Try Spending the Night with a Mosquito' teaches powerful career lesson to Gen-Z youths, students and those who dare to dream bigAfrican Proverb of the Day teaches that size and status do not determine impact. Even the smallest actions and individuals can create signi...
17 Jun, 2026, 09.50 PM IST
Nepal seeks reset with China as Foreign Minister Khanal holds wide-ranging talks in BeijingNepal's Foreign Minister Shisir Khanal had a meeting with China's Wang Yi in Beijing. They talked about how the two countries get along, im...
16 Jun, 2026, 03.22 PM IST
UK Prime Minister Starmer plans social media ban for under-16sBritish Prime Minister Keir Starmer announced plans to ban social media for children under 16, alongside restrictions on gaming and livestr...
15 Jun, 2026, 06.03 PM IST
Psychology says many adults are not afraid of failure, they are afraid of disappointing their parents: Why one wrong career, marriage, or life choice can feel like betrayalPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...
15 Jun, 2026, 05.11 PM IST
Psychology says people who skip self-checkout aren't inefficient; they may be holding onto a small social need the machine quietly erasedSmall, everyday interactions with acquaintances significantly boost happiness and belonging, research reveals. Even brief, warm exchanges w...
13 Jun, 2026, 03.56 PM IST
People who grew up without seatbelt laws, bicycle helmets, or parental supervision past the front door often describe their childhoods not as reckless but as unusually free, and many are still sorting out which of those things they believeResearch indicates a decline in children's independent activity is a key driver of falling mental wellbeing. This shift from unsupervised p...
12 Jun, 2026, 05.28 PM IST
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
08 Jun, 2026, 02.24 PM IST