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GEN Z DRINKING TRENDS INDIA
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...- India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- Bitcoin’s biggest challenge isn’t the BTC USD price crash - here’s why most Americans still don’t own cryptoBitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...
- CJP protest in Pune on June 11 to seek Education Minister Pradhan's resignation: Abhijeet DipkeThe Cockroach Janta Party (CJP) plans a protest in Pune on June 11, demanding Union Education Minister Dharmendra Pradhan's resignation. CJ...
- UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- Gen Z mentors flip the corporate learning scriptIndian companies are embracing reverse mentoring and cross-generational learning. This helps employees adapt to artificial intelligence. Yo...
- Expired dates? Young Indians face dating burnout despite spending more on finding loveAmid the bustling life of young urban Indians, an ironic trend emerges: individuals thriving in their careers are still finding themselves ...
- Manoj Bajpayee was asked what should Gen Z do about the Cockroach Janta Party movement? His 'Chedi Mahto' answer is now going viralManoj Bajpayee has shared a personal story of his childhood teacher, Chedi Mahto, and a fellow student's success amidst Gen Z's frustration...
- Everyone owned it in the '80s, and now it's the thrift store find we all want in our homesRattan and wicker furniture, once overlooked, is now a highly desirable trend, offering warmth and texture to homes. Distinguishing between...
- AI video startup TrueFan raises $10 million led by Baring PE, Z3PartnersGurugram's TrueFan AI secured $10 million, valuing it at $40 million, to fuel its AI-generated video platform. Serving over 100 enterprises...
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
- Japan is bring back something unexpected that cannot be replaced by AI. And Gen Z is loving the new trendJapanese creators are finding new audiences through self-published works and handmade zines. They believe paper offers a sensory experience...
- 'No arguments, no threats': Gen Z tenant denied security deposit refund teaches the housowner a lesson he won't forget through his actionsA Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the tenant printe...
- 87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
- Gen Z employee vs Gen X boss: Zerodha's Nithin Kamath gets quizzed about Gen Z vocabulary; internet reacts to his scoreA video from Zerodha showing CEO Nithin Kamath being quizzed by a younger employee on popular Gen Z slang has gone viral on social media. S...
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
- ‘Promoted, burnt out, or quit quietly?’: Gen Z candidate’s question on job interview gives HR a reality check on modern hiringGen Z employees are changing workplace culture. They seek work-life balance and mental health support. They question toxic environments and...
- What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...
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