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GEN Z BUDGETING
Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Pakistan's Gen Z taking to investing in stocks in big way, claim stock managersPakistan's Gen Z is driving new accounts on the stock exchange, making up 41% of openings in FY25-26. Despite this surge, overall investmen...
- Psychology says adults who save money in jars or piggy banks are not old-fashioned: Why physically seeing money grow gives the brain a sense of control and securityPsychology suggests that adults who save money in jars or piggy banks are rarely being old-fashioned. More often, they are responding to a ...
- Kashmir tourism boom: Vande Bharat, road trips fuel surge in short staysHoteliers, tour operators and officials said the newly launched Vande Bharat Express has helped boost tourism in the valley, known for its ...
- Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
- India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...
- Indian travellers worry more about forex costs than visa queues: ReportIndian travellers are set to spend more overseas following a tax reduction. However, managing travel budgets is their biggest worry. Many s...
- Company racks up $500M Claude AI bill in one month after putting no usage limits on employee licensesA firm's unchecked AI spending led to a staggering $500 million bill in a single month due to unlimited employee licenses for platforms lik...
- Give me more! Only 29% Indians satisfied with current salaryA recent survey reveals that only 29% of Indian employees are satisfied with their current pay, with 81% planning to seek salary hikes in t...
- The Write Revival: Fountain pens are Gen Z's newest obsessionThe fountain pen is experiencing a revival, driven by a desire for analogue pleasures and a conscious move away from digital. This resurgen...
- Gen Z budget: Sitharaman takes the boring out of budgetingBudget 2026-27 embraces younger Indians' priorities. It recognizes the creative economy, promoting careers in animation and gaming. Tourism...
- Gen Zs want to be treated as partners, not as vote banksIndia's Gen Z is not politically disengaged but rather disillusioned with traditional politics. Growing up online, they engage through digi...
- Survey finds half of Gen Z lack financial literacy: Struggling with crypto, inflation & budgeting - here’s how to improveGen Z financial literacy: Gen Z faces significant financial literacy gaps, struggling with concepts like cryptocurrency and inflation, a re...
- Majority of Indian millennials prefer family trips, outpacing APAC average: ReportA recent report indicates evolving travel preferences among Indian millennials and Gen Z. Millennials prioritize family trips, exceeding th...
- Gen Z is ditching the stars for real, relatable brand endorsementsThe ET Snapchat Gen Z Index Q1 report reveals a significant shift in Gen Z's perception of influence, prioritizing authenticity over celebr...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- Budgeting Out Loud: How Gen Z's cool new way to save money might actually workGen Z embraces 'Loud Budgeting,' a viral trend championed by TikTok's Lukas Battle. This budgeting approach encourages open discussions abo...
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