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GEN Z AUTHENTICITY
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buying- Haldiram's new diner to bring mithai, namkeen to London's Leicester Square
- Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara Technologies
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...18 Jun, 2026, 12.36 PM IST
- Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...15 Jun, 2026, 05.49 PM IST
- Psychology says many adults are not afraid of failure, they are afraid of disappointing their parents: Why one wrong career, marriage, or life choice can feel like betrayalPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...15 Jun, 2026, 05.11 PM IST
- 'Schedule it during work hours': Gen Z worker skips 9 PM meeting, says important discussions belong in office hoursA young employee declined a 9 PM meeting, citing work-life balance. She argued important discussions belong in office hours. Her manager no...12 Jun, 2026, 06.59 PM IST
- 'Manager wants me to work after firing me': Employee locked out of every system without warning, then fired and asked to train his replacement the very next morningA remote worker in Texas, employed by a California company, was fired without warning and then asked to train their replacement. The employ...09 Jun, 2026, 03.11 PM IST
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...08 Jun, 2026, 05.46 PM IST
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...08 Jun, 2026, 05.39 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- 'No arguments, no threats': Gen Z tenant denied security deposit refund teaches the housowner a lesson he won't forget through his actionsA Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the tenant printe...02 Jun, 2026, 12.32 PM IST
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...28 May, 2026, 12.17 PM IST
- Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...25 May, 2026, 11.53 AM IST
- Thought of the day by Margot Robbie: ‘I'd rather trust nine people and have the 10th one stab me in the back. I'd take…’ How to channel the chaotic Harley Quinn energy with emotional risks to build a 'Barbie' world of trust and loveThought of the day: At first glance, Margot Robbie’s statement may seem risky. Many people assume the safest response to betrayal is to avo...15 May, 2026, 05.16 PM IST
- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...14 May, 2026, 11.11 AM IST
- Word of the Day: MetamodernismWord of the Day: As society continues to grapple with uncertainty, metamodernism offers a vocabulary for understanding the emotional comple...12 May, 2026, 01.53 PM IST
- 'Work from home or work under CCTV?': Woman rejects WFH job after hiring company asks her to keep the camera on all dayAn Indian woman’s decision to reject a remote job because the company demanded all-day webcam access and screenshots every 10 minutes has e...11 May, 2026, 11.08 AM IST
- Quote of the Day by Taylor Swift: ‘Just be yourself, there is no one better’. Why Gen-Z relates to this message in the age of online comparisonQuote of the Day by Taylor Swift: Taylor Swift’s impactful words, 'Just be yourself, there is no one better,' are making waves among Gen-Z ...09 May, 2026, 03.14 PM IST
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...27 Apr, 2026, 01.54 PM IST
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