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GEN Z ADVERTISING
India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...
- This Polish pianist turned a Nokia ringtone interruption into the most impressive moment of his live concertA viral video shows Polish pianist Waldemar Malicki brilliantly incorporating a Nokia ringtone into his concert. The unexpected interruptio...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- 'No arguments, no threats': Gen Z tenant denied security deposit refund teaches the housowner a lesson he won't forget through his actionsA Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the tenant printe...
- Gen Z jobseeker storms out of interview midway after learning ‘remote’ role is actually hybrid, vows surprising revenge for 'wasting' his timeA social media post about a Gen Z job seeker walking out of an interview has sparked discussion about transparency in hiring. According to ...
- Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Sundar Pichai, Vikas Khanna, Ranbir Kapoor named among TIME's 100 most influential peopleTIME has recognized Google CEO Sundar Pichai, chef Vikas Khanna, actor Ranbir Kapoor, YouTube Chief Neal Mohan, and NYC Mayor Zohran Mamdan...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- From logos to loyalty: How Gen Z is rewriting India’s brand playbookYoung Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrit...
- IPL for Gen Z: Cricket, commerce, and connected screensThe Indian Premier League has evolved into a significant social and commercial hub for India's Gen Z, with 85% following the tournament. A ...
- From Trendsetters to Changemakers: Gen Z shopping carts take a green turnGen Z in India now drives change, not just follows trends. They prioritize environmental and social causes in their purchases. Many are rea...
- Brands latch on to Snapchat lingo with Gen Z in mindAlthough Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...
- Social media advertisement unable to appeal 20-45 years age group: ReportAs per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age gr...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
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