Searched for
GEN Z ADVERTISING
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...
- This Polish pianist turned a Nokia ringtone interruption into the most impressive moment of his live concertA viral video shows Polish pianist Waldemar Malicki brilliantly incorporating a Nokia ringtone into his concert. The unexpected interruptio...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- 'No arguments, no threats': Gen Z tenant denied security deposit refund teaches the housowner a lesson he won't forget through his actionsA Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the tenant printe...
- Gen Z jobseeker storms out of interview midway after learning ‘remote’ role is actually hybrid, vows surprising revenge for 'wasting' his timeA social media post about a Gen Z job seeker walking out of an interview has sparked discussion about transparency in hiring. According to ...
- Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- From logos to loyalty: How Gen Z is rewriting India’s brand playbookYoung Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrit...
- IPL for Gen Z: Cricket, commerce, and connected screensThe Indian Premier League has evolved into a significant social and commercial hub for India's Gen Z, with 85% following the tournament. A ...
- Brands latch on to Snapchat lingo with Gen Z in mindAlthough Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...
- Social media advertisement unable to appeal 20-45 years age group: ReportAs per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age gr...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
Load More
