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GEN Z INDEX
Psychology suggests that adults who keep returning to old photos aren't necessarily living in the past; nostalgia can serve as a form of emotional self-regulation- I started packing up at 4:58 PM every day after my boss denied my raise; he owns my hours, not a minute more
- Oyo readies market debut; IT's comeback rally
- ‘My American manager tried to write me up for lack of commitment because I leave at 5:00 PM sharp. I work in the Netherlands.’: The viral moment that exposed everything wrong with American work cultureA Dutch software worker's viral Reddit post highlighted a cultural clash when his American manager questioned him for logging off at 5 PM. ...28 May, 2026, 07.09 PM IST
- Canadian billionaire Kevin O'Leary calls Gen Z 'idiots' for wasting money on coffee and sandwichesCanadian billionaire Kevin O'Leary urges young people to stop spending on daily coffee and sandwiches. He advises investing this money to b...22 May, 2026, 10.45 AM IST
- 'Playing the long game': Airbnb CEO Brian Chesky eyes India as one of firm's biggest global marketsAirbnb is committed to a long-term strategy in India, a rapidly growing market. CEO Brian Chesky highlighted significant investments planne...21 May, 2026, 05.47 PM IST
- From savings to SIPs to Bitcoin: How women are shaping India’s next investment shiftIndia's women investors are evolving from traditional security-focused approaches to actively growing wealth, increasingly embracing Bitcoi...18 May, 2026, 03.38 PM IST
- From logos to loyalty: How Gen Z is rewriting India’s brand playbookYoung Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrit...10 Mar, 2026, 01.57 PM IST
- ET Snapchat Gen Z Index: How Gen Z is changing shopping, careers and brand loyalty in IndiaGen Z in India prioritizes authenticity, value, and personal meaning over traditional brand prestige. They seek relatable recommendations, ...10 Feb, 2026, 12.24 PM IST
- Health, hustle and hashtags: What keeps Gen Z tickingThe latest edition of the ET Snapchat Gen Z Index shows India's Gen Z embracing digital convenience, with food delivery rising and homemade...03 Nov, 2025, 10.53 AM IST
- Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...04 Aug, 2025, 01.24 PM IST
- What Gen Z really wants: Local labels, global dreams, and AI that saves timeThe second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are resh...30 Jul, 2025, 03.48 PM IST
- Digital But Disciplined: Tech is everywhere but Gen Z knows when to unplugThe ET Snapchat Gen Z Index reveals that India's Gen Z is embracing AI and AR technologies while also actively monitoring their screen time...09 Jun, 2025, 04.41 PM IST
- Gen Z’s verdict on India’s progress is mixed. Are we listening?The ET Snapchat Gen Z Index reveals that young Indians, while acknowledging improvements in cleanliness, express significant concerns about...26 May, 2025, 03.50 PM IST
- Young, digital, and debt-averse: Gen Z’s new money mantraContrary to popular belief, Indian Gen Z is prioritizing financial stability. The ET Snapchat Gen Z Index reveals that young Indians are sa...12 May, 2025, 05.04 PM IST
- Swipe, shop, repeat: The brands Gen Z won’t let goIndia's Gen Z is reshaping brand preferences, prioritizing authenticity and value alignment over legacy status. Amazon leads in overall bra...09 May, 2025, 01.47 PM IST
- Gen Z is ditching the stars for real, relatable brand endorsementsThe ET Snapchat Gen Z Index Q1 report reveals a significant shift in Gen Z's perception of influence, prioritizing authenticity over celebr...08 May, 2025, 04.07 PM IST
- ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...08 May, 2025, 04.06 PM IST
- Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...08 May, 2025, 04.05 PM IST
- Mind-Reading Gen Z: ET Snapchat Gen Z Index is the ultimate guide to understanding India’s largest demographicThe Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands must adapt to re...07 May, 2025, 12.07 PM IST
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