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300 drug formulations to have mandatory bar codes on packages soon to curb sales of spurious medicinesThe decision has been taken in order to curb the sales of spurious medicines. Furthermore, this will also help in checking the authenticity...- Mylan deal to give a boost to Pfizer’s India business: AnalystsOn Monday, Pfizer and Mylan announced that as per the Reverse Morris Trust transaction, each Mylan share would be converted into one share ...
- GSK-Pfizer combo likely to be booster dose for brands in IndiaGSK and Pfizer said on Wednesday they will merge their consumer healthcare businesses, which have combined sales of $12 billion, by creatin...
- Pfizer acquires AstraZeneca's Neksium for Rs 75 croreNeksium was launched in India in the year 2006 and has developed strong equity with prescribers as a leading, high quality product in the A...
- Pfizer launches Gelusil liquid in sachet formatIt will be rolled out in metros, smaller towns and rural areas simultaneously, the Gelusil sachet is available across pharmacy stores and i...
- Reckitt Benckiser, Dabur legal spat escalates over Pudin Hara adsReckitt Benckiser had dragged Dabur to Delhi High Court alleging that the ads for Dabur’s Pudin Hara lemon fizz drink had "infringed its tr...
- Row between Reckitt Benckiser and Dabur escalates over copyright issueThe court had passed a judgement in favour of Dabur last month stating that the firm is free to run the ads for Pudin Hara lemon fizz.
- Advertising Standard Council of India upholds complaints against 134 misleading adsAccording to Customer Complaints Council of ASCI out of 147, maximum 56 complaints of misleading ads were upheld from personal & healthcare...
- Independent ad agencies come of age; size, global partner matter no moreThree-year-old Scarecrow Communications has won 33 pitches at a strike rate of 50% and handles brands like Emami, Danone and Quikr.
- GlaxoSmithKline expands offering in digestive antacid marketGlaxoSmithKline Consumer Healthcare is introducing liquid and tablet versions of its Eno brand to strengthen its leadership position.
- Heritage brands like Combiflam, Liv-52, Benadryl and others big earners in pharmaDrugs launched over 20 yrs ago remain money-spinners in the Indian pharma mkt because of strong brand recall and better access in smaller c...
- Different FM tunes: Some interesting, funny & serious thoughtsSome conversational tweaks, some contrarian tweets, some good-humoured liberties taken while guessing the future, and puzzling over a parad...
- Net, TV, Print or Utility Bill?Railway ticket and electricity & LPG bills are set to emerge as the hottest advertisement medium in coming days.
- TV will compete with utility billsNew medium of advertising is poised to make rapid inroads into the consumer mindscape - utility bills. Railway ticket and electricity & LPG...
- Pharma majors think small to hit it bigPharma majors are betting big on revenues from ubiquitous local grocers and paan stores in India.
- J&J takes over Pfizer’s OTC unitThe acquisition of Pfizer’s global over-the-counter (OTC) business by Johnson & Johnson (J&J) will have some impact on Pfizer India, though...
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