All deviations from the checklist will be reported and the executives in question “hauled up”, said one of the persons quoted above.

Mystery shopping is a tool for companies like Cox & Kings to help its frontline staff get an understanding on what a consumer perceives.

Come January, KPMG will conduct weekly external food cost audit of Massive Restaurants that owns premium dining brands like Masala Library,...

“Nowadays, it is the investor's mandate to the brand to conduct such audits even if the brand is profitable or otherwise.” WeMark's Gaurav ...

Welcome to the covert world of the mystery shopper, whom hospitality chains, retail outlets, banks and several other consumer-focused busin...

A slew of cos such as WeMark, Bare International, Shaw Hotels & Consultancy and Grass Roots now offer mystery shopping audit.

There’s the Ruchika Girhotra molestation case; brave housewife Sarjana Singh’s efforts to rescue her husband kidnapped by Chambal’s dacoits...