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GST ADVERTISING SPEND
Colgate-Palmolive India leans on premium products, advertising to drive growthColgate-Palmolive India is boosting investments in premium products and advertising. The company prioritizes volume-driven growth over marg...- Colgate-Palmolive India Q4 profit down marginally to Rs 353 cr; FY26 revenue dips to Rs 6,124 crHowever, its sales were up 9 per cent to Rs 1,582.77 crore in the March quarter of FY26. It was at Rs 1,452.02 crore in the corresponding p...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Ambuja Cements shares drop over 2% after Q4 results. What Jefferies and Nomura are sayingAmbuja Cements shares fell despite strong Q4 results, where net profit jumped 78% year-on-year to Rs 1,830 crore and revenue rose 10% to Rs...
- Nestlé India flags Iran war risks, holds prices amid cost pressuresNestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...
- Nestle India shares jump 3% after strong Q4. What are Macquarie, Nomura, other brokerages saying?Nestlé India shares rose on a strong Q4 beat, with brokerages highlighting robust volume-led growth and margins, though most maintain neutr...
- FMCG sector set for steady Q4 on rural demand and volume growthThe FMCG sector anticipates a steady March quarter, buoyed by stable rural demand and urban recovery, despite subdued pricing in some segme...
- TV ad volumes fall as FMCG cos tighten spendsIn the initial three quarters of 2025, Indian television advertisement expenditure experienced a notable 10% decline, largely attributed to...
- Move over FMCG, auto to take advertising crownCars and bikes are leading advertising this festive season. The automobile sector is expected to overtake FMCG in ad spending for the first...
- Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...
- GST 2.0: Consumer cos readying big festive splash to boost salesIndian consumer companies, including Reliance Retail and automakers like Hyundai, are increasing marketing and advertising budgets by 15-20...
- Online gaming companies to slow spends during cricket world cupA senior executive at one of the large online real money gaming platforms told ET that the company is planning to spend only a fourth of wh...
- Advertising agencies seek urgent support from government for business continuityIn a letter addressed to I&B minister Prakash Javadekar, the Advertising Agencies Association of India, India’s apex body for all major adv...
- FMCG Ad Spends to Rise by 15-20% in September - December 2017Analysts said GST led to FMCG ad spends shrinking 20-25% in July. FMCG continues to be the highest spender for advertising companies.
- Media looks on the cusp of solid growth, as stage set for ad boomGST implementation is learnt to have affected advertisement spends by nearly 20-25 per cent.
- India Inc to spend Rs 24,000 crore on advertising, marketing and promotionConsumer sentiment is expected to be buoyant due to pent-up energy on both demand and supply side riding on months a good monsoon of the la...
- Expecting more ad spend in GST era, say agencieswhile the overall benefit to the economy from GST will have a cascading effect, more specific push could come from sectors like FMCG.
- June's Rs 300 cr GST ad spending beats Diwali bonusAs per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...
- Ad spend of companies may go up after GST: Kotak Mutual FundCompanies will gain from the lower ad cost under GST and will likely plough back it in advertising, increasing their ad spending by about 1...
- Demonetisation slashes annual advertising growth rate by 1.5% - 2.5% : ReportAccording to industry discussions, the loss in advertisement revenues for year ending December, 2016 stood around Rs 1500 crore to 1700 cro...
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