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GENZ CONSUMERS
'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- ETMarkets PMS Talk | Dinshaw Irani of Helios India stays away from IT, doubles down on domestic consumption amid AI disruptionHelios India is steering clear of IT stocks, citing AI's disruptive potential, and instead champions India's domestic consumption. The firm...
- PhonePe, Google Pay duopoly weakens as market share slips below 80%IPO-bound PhonePe saw its market share slip marginally to 46.3% in May, from 46.5% in the same month last year, while Google Pay’s share fe...
- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...
- General Catalyst leads $6 million bet on FMCG firm MeolaaMeolaa has raised $6 million led by General Catalyst, with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Gl...
- Bershka launches on Myntra, with a Gen Z-first fashion playThe tie-up strengthens Myntra's international portfolio and Gen Z proposition, aligning Bershka's runway-meets-street aesthetic with India'...
- Gen Z’s impatience for trends, demand for constant newness reshaping fashion industry: Thimblerr cofounder Piyush JalanThis has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he said while addre...
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...
- Organised retail set to reach $230 billion by 2030: Deloitte-RAI reportIndia's organised retail sector is growing quickly and is expected to reach USD 230 billion by 2030. This growth is driven by rising income...
- App-first Gen Z scripting big shifts in consumption trends: Bernstein reportGen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...
- Flipkart targets GenZ users with new offering Spoyl, follows subsidiary MyntraThe new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...
- Chasm grows between Indian startups & internet body IAMAI; IT firms look to boost utilisation levels for better marginsIndian internet firms have given internet body IAMAI a thumbs-down, alleging that it has favoured Big Tech companies on multiple issues. Th...
- GenZs and the influencer market: Using social media to build business empiresToday, by scrolling through a few reels on Instagram, you can find a GenZ influencer explaining how to do away with anxiety, how to become ...
- Elon Musk takeover likely to attract GenZ users to TwitterMusk is pretty much the poster child of Web3.0 and the new decentralised world, which resonates with GenZ or people born between the mid- t...
- Ten million gaming enthusiasts watched eSports live streams on Glance dailyThe platform has an active user base of 183 million in India and is present on various smartphone models from top Android phones.
- Vocal for local: Indians turn environment lovers, prioritise spending on sustainable productsThe American Express Trendex report said that 97% want to spend money on sustainable items.
- TagZ Foods sales expand nine-fold, turn cash profitable in FY22"We are looking at creating the largest urban GenZ snack brand which changes the way consumers snack on potato chips, gourmet dips, chocola...
- Nearly 28% urban Indians plan to spend on gold this Diwali as COVID effects wane: SurveyThe gems and jewellery industry, which was impacted by the COVID-induced disruptions in 2020, had shown signs of recovery in January-March ...
- Mahindra group launches electric scooter GenZe 2.0 in USThe $17bn Mahindra group’s US firm Gen Ze on Wednesday launched its urban mobility electric bike in the US for the American market at $2999...
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