Sin Tax Budget 2025: India’s plan to become a developed nation by 2047 requires a healthy workforce, but over 1% of GDP is lost to cigarett...

"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST on Appy Fizz up by to four times f...

Terming it as a "hasty ban", Parle Agro said it will "negatively impact" overall businesses of the industry players in the FMCG (Fast Movin...

According to the DRHP, Mandala Swede SPV holds 6.16 per cent stake in the Kolkata-based Keventer Agro Limited.

'For the Bold' is a registered trademark for the Doritos nacho chips brand globally, the US beverage and packaged food multinational argued...

"In general as a company we don't go into a very large number of new product launches.We really stay quite focussed on select product launc...

Appy Fizz is leader and creator of the sparkling fruit drink category with over 99% market share.

The company recently roped in Hindi actor Salman Khan as the brand face for Appy Fizz and Chauhan said it is part of the strategy of growin...

With a strong focus on South India, the announcement is a part of the Parle Agro's expansion plan to become a Rs 10,000 crore entity by 202...

Parle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...

The mango-based beverage category saw almost flat sales, with 1 per cent growth last year, while Frooti saw double digit growth following i...

CLA owner Raj Kurup and Parle Agro chief marketing officer Nadia Chauhan, who are husband and wife, said the move was part of their decisio...

Creativeland Asia (CLA) is apparently on the verge of losing the Parle Agro business, an account that it has handled since it was founded i...

In an exclusive interaction with ET, Prakash Chauhan said his firm is initially targeting 5% share of CSD market with Café Cuba. Edited exc...

Industry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.

As the mercury climbs to scorching heights, companies are gearing up on the strategic front to sell that fizzy drink to quench your thirst ...

Fruit drinks, which gained last year from the pesti-cola controversy and the fruit juice price hike last year, are expected to do an encore...