Mamaearth’s parent Honasa Consumer realigns focus amid rising competitionThis focussed approach will help it better allocate R&D resources and marketing investments towards various categories within the beauty an...
02 Sep, 2025, 06.34 PM IST
New skincare labels catch the fancy of young India, eating into demand for many biggiesEstablished beauty brands faced a sales growth slowdown in FY24, while new-age and global labels surged. Consumers preferred brands offerin...
20 Mar, 2025, 08.21 PM IST
Hindustan Unilever acquires 90.5% stake in beauty brand Minimalist at Rs 2,955 crore valuationHindustan Unilever acquires a 90.5% stake in beauty brand Minimalist, valuing it at ₹2,955 crore. Founders, Rahul and Mohit Yadav, will con...
23 Jan, 2025, 11.35 AM IST
HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 croreHUL Minimalist acquisition: ET first reported on January 3 that the deal was in the works. Founders Mohit Yadav and Rahul Yadav will contin...
23 Jan, 2025, 10.54 AM IST
HUL buys Minimalist at Rs 2,995 crore valuationHindustan Unilever acquired a 90.5% stake in D2C beauty brand Minimalist, valuing it at Rs 2955 crore. The transaction will complete by Jun...
23 Jan, 2025, 12.45 AM IST
TikTok’s US ban; Pixxel launches FirefliesTikTok is preparing for a US shutdown. This and more in today’s ETtech Top 5.
15 Jan, 2025, 08.01 PM IST
Skincare brand Foxtale raises $30 million led by Japanese beauty firm Kose CorporationMumbai-based skincare brand Foxtale has raised $30 million in a round led by Japanese beauty products company Kose Corporation. The fresh c...
15 Jan, 2025, 02.00 PM IST
D2C beauty company Wow Skin Science seeks strategic buyer at a lower $250 million valuationWow Skin Science, valued at around $400 million, is seeking a strategic buyer at a reduced valuation of $250 million as investors look to e...
08 Jan, 2025, 09.24 AM IST
HUL in acquisition talks with D2C brand Minimalist valuing it at Rs 3,000 crore: sourcesHindustan Unilever (HUL) is in talks to acquire the beauty brand Minimalist. The deal could involve a majority or complete acquisition. Thi...
04 Jan, 2025, 09.43 AM IST
Black Friday weekend sales grow 17-18% on year for ecommerce playersDirect-to-consumer brands and ecommerce marketplaces saw a 17-18% rise in Black Friday order volumes compared to last year, with beauty, we...
03 Dec, 2024, 06.00 AM IST
Beauty companies in dull phase find quick fix to glow upAmidst declining growth, beauty and personal care brands like Plum, Wow Skin Science, and Mamaearth-parent Honasa Consumer are pivoting to ...
10 Nov, 2024, 03.31 PM IST
Wow Skin Science cuts losses despite revenue dip, eyes profitability by 2025The reduction in losses follows the Bengaluru-based company’s efforts to curb overall expenses. In 2023-24, the company cut its expenses by...
03 Nov, 2024, 06.01 AM IST
KwikChat to power over 5000 eCommerce brands globally, aims four-fold revenues increaseKwikChat, a WhatsApp commerce solution by eCommerce enabler GoKwik, aims to quadruple its revenue and support over 5000 brands and 3 billio...
26 Jun, 2024, 01.01 PM IST
Skincare brand Foxtale raises $18 million from Panthera Growth, othersDirect-to-consumer (D2C) skincare brand Foxtale has raised nearly Rs 150 crore in the latest funding round. It will use the capital mainly ...
12 Jun, 2024, 02.40 PM IST
Funds make a beeline for beauty platforms; Purplle raises $100 millionADIA leads a $100-million financing round in Mumbai-based beauty retailer Purplle at a valuation of $1.2-1.3 billion. Creaegis, a PE fund, ...
12 Jun, 2024, 09.08 AM IST
D2C skincare brand Foxtale raises $14 million funding led by Panthera Growth PartnersFoxtale Consumer last raised $4 million in 2022 from Matrix Partners and Kae Capital.
07 Mar, 2024, 02.06 PM IST
GoKwik acquires chat commerce firm Tellephant, launches WhatsApp solution KwikChatWith this acquisition, GoKwik has launched its third product KwikChat on Whatsapp, catering to multiple use cases across the ecommerce funn...
06 Jun, 2023, 06.00 PM IST