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FOREVERMARK BRAND LAUNCH
Online jewellers get boost as e-tools click with shoppersJewellery sites are investing in digital tools to replicate the offline buying experience using virtual try-ons, chatbot assistance and liv...
Loved Deepika Padukone's diamond mangalsutra? Light-weight jewellery is the new trendThe actress' simple yet elegant mangalsutra with solitaire in the middle may be around Rs 20 lakh.
Russian major to set up diamond base in IndiaVimadalal said ALROSA has plans to launch its own brand of diamonds for the Indian market to be launched in 2019 or 2020.
Forevermark to launch multimedia brand campaignForevermark plans to roll out a multimedia campaign in India to increase awareness about the diamond jewellery brand owned by De Beers.
De Beers fighting to restore monopoly; challenges lie aheadSince its inception, De Beers has survived two World Wars, the Great Depression, the break-up of the USSR and the end of apartheid in South...
- Forevermark eyes double digit sales growth from India in FY'13
The De Beers Group, whose core business is mining, launched Forevermark in 2008 as a wholly-owned subsidiary.
- De Beers' diamond brand Forevermark launched in Kochi
Forevermark, the diamond brand from the De Beers Group of companies, has been launched in Kochi in association with Sunny Diamonds.
- Forevermark, the diamond brand from De Beers Group to set up 130-140 retail outlets by 2013-end
"We intend to open 130-140 doors (retail outlets) by 2013 end," Sachin Jain, Managing Director, Forevermark India said.
- Jewellery cos Tanishq, Gitanjali and others roll out low-cost diamond range to target young adults
Jewellery makers are eyeing a new class of patrons that prefers to dress in denims, offering them diamonds for as little as Rs 499.
- As gold price rises, diamonds are in
The unprecedented rise in gold prices has added sparkle to jewellers' diamond sales.And jewellers themselves are now promoting diamonds in ...
'India to drive next wave of diamond mkt growth'Nicky Oppenheimer, chairman of the De Beers Group, tells ET why he expects India to consume more than 10% of the world’s polished diamonds ...