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FOODPHARMER
'White, wholewheat, multigrain breads are a big scam': Health influencer points out 4 facts every bread eater should knowA viral video is questioning the health claims of packaged bread. Food influencer Foodpharmer highlights that many breads marketed as healt...- Food Fighters: The voices urging India to look closer at what’s on its plateMeet food activists who are spearheading the battle to bring clarity and awareness to what India consumes— from Dr Sivaranjani Santosh who ...
- No #iding behind #ashtags: Brand cultures must evolve as laws, ethics and sharper consumer awareness demand transparencyIn today's digital age, brands are facing increasing pressure to be transparent. Recent incidents, like the Air India crash and concerns ov...
- ‘I was nearly broke… he asked for nothing’: FoodPharmer shares how Nithin Kamath’s quiet gesture changed his lifeWhen FoodPharmer faced financial and legal troubles after quitting his US job to expose unhealthy food marketing, Nithin Kamath stepped in ...
- Why is gender pay disparity still a problem in movie industry? Samantha Ruth Prabhu shares her experienceSamantha Ruth Prabhu has openly addressed the gender pay disparity in the film industry, sharing her personal experiences of being paid les...
- Samantha Ruth Prabhu lost crores last year but has zero regrets. Actress gets brutally honestSamantha Ruth Prabhu revealed that she turned down 15 brand endorsements in the past year, resulting in a loss of crores, but said she has ...
- 'Everything needs money': FoodPharmer who got Bournvita removed from 'health drink' section seeks advice on next stepRevant Himatsingka, the influencer behind 'Food Pharmer,' contemplates a new direction for his platform, asking followers for suggestions. ...
- India goes maida-free: The rise of ‘Better-for-You’ snackingIndian consumers, particularly mothers, are increasingly seeking healthier snack options for their families. "Better-for-you" (BFY) brands ...
- View: Ask not just what your brand can do for you, but also what you can do for your brandAfter activist Foodpharmer's expose, Bournvita cut its sugar content by 14.4%, reflecting a trend towards healthier practices by brands. Th...
- FSSAI must protect consumers: Concerns over added sugar in baby food and contaminated spicesRenu Jain, a Bengaluru-based mother, found out last year that Bournvita, a popular 'health drink', contains high sugar content. The Food Sa...
- Embracing goodness and talent: Femina and Mamaearth's 'Beautiful Indians 2024' honours good samaritansFemina and Mamaearth host 'Beautiful Indians 2024', honouring winners like Tiger Shroff, Prasiddhi Singh, Kiran Kamdar, amongst others. The...
- Consumer awareness, social media put healthy snack brands on growth pathHowever, scaling these businesses beyond the niche markets while staying profitable presents a major hurdle. While their operating revenue ...
- Multiverse of food-fluencers: Too many influencers mean the money pot is stirring only for someIn the throes of pandemic and amid extended lockdowns, even those less inclined towards cooking had started looking up food recipes online,...
- Zerodha founder demands changes in food labels amid Bournvita controversyRecently, a social media influencer claimed that Bournvita has high sugar content, cocoa solids and cancer-causing colourant in it.
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