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FOGG DEODORANT
D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP venturesD2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures. The startup, founded by IIM Kozhikode alum...- Here are the Best Deodorants for Men in India Under 250Deodorants help you smell wonderful in addition to keeping you up and energised all day. This assists to increase your overall confidence a...
- Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping outNow, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...
- KKR in talks to pick up 53% stake in Vini CosmeticsVini Cosmetics’ existing investor WestBridge Capital threatens to scuttle KKR & Co.’s plans, as it doesn’t want to sell stake but instead b...
- TPG, Advent among PEs eyeing stake in Vini CosmeticsSmelling A Deal Maker of Fogg deodorant looks to raise up to $200 million at $1.2-billion valuation; Sequoia Capital and founders expected ...
- Vini, Vidi, Vici: WestBridge may take majority control of Fogg-maker Vini CosmeticsWest-Bridge Capital is in talks to pick up 30% more in Vini Cosmetics from Sequoia, promoters.
- Fogg maker wants CEO with a ‘family feel’Darshan Patel, founder of Vini Cosmetics, is scouting for a chief executive to run the company that makes the Fogg brand of deodorants.
- Vini Cosmetic’s Darshan Patel turns mentor for ex-Torrent Pharma’s ED Ruchir Modi’s start-up -Puro WellnessResponding to an ET’s email Ruchir Modi, founder Puro Life, confirmed the development.
- Fogg, Engage top the Deo charts as Axe falls to fifthEngage and Kolkata-based McEnroe Consumer Products’ Wild Stone were the two fastest growing brands in terms of value over last year for the...
- WestBridge leads Rs 1,100 crore round in Fogg maker ViniThe new financing round in Vini is led by Indiafocused investment fund WestBridge Capital, as TOI had reported first in its July 15 edition...
- WestBridge may infuse Rs 900 crore in Vini CosmeticsAt Rs 4,000-cr valuation, WestBridge will get a 22.5% stake in what could be the largest investment in a privately held FMCG player in Indi...
- Vini Cosmetics in talks with Apax, TA Associates & Advent to sell minority stakeVini Cosmetics, started by Darshan Patel, who was among the family promoters of Paras Pharmaceuticals, manufactures personal care, pharmace...
- Vini Cosmetics, maker of Fogg clocks Rs 500 crore in sales and is set to ‘deliver much more’The maker of Fogg deodorants crossed Rs 500 crore in turnover in FY15, a 10-fold increase since the company started four years ago.
- Use of multiple fragrances drives deodorant salesUsage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.
- ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...
- New players in deodorant market like Aira Sensual, MenClub shake up FMCG segmentLittle wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...
- Emami enters male deodorant space with 'He'Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...
- Axe deodorant from Hindustan Unilever slips to third position in Indian marketThe consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.
- Fogg clouds Axe effect, rises to No. 1 spotFogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.
- Darshan Patel's Vini Cosmetics raises Rs 110 cr from venture capital fund SequoiaPatel is open to acquisitions as well. “From the money I got through Sequoia’s investment, Vini should expect inorganic growth,” he said.
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