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ETtech Explainer: How ads have become a key revenue engine for ecommerce platformsWhile seen as an ancillary source of revenue, income from advertisements is highly profitable for these platforms — with around 90-95% of t...
Warburg rejoins Kalyan gold rush; Fintechs hit insurance wallHappy Wednesday! Warburg Pincus is in talks to invest in Kalyan Jewellers’ Candere. This and more in today's ETtech Morning Dispatch.
UPI extras miss mark; Amazon streamlines India opsHappy Friday! Most new features on Unified Payments Interface (UPI) have struggled to gain meaningful traction over the years. This and mor...
Narayana Murthy admits he was wrong; Amazon and Flipkart get DCW notice for acid salesSuccession was the buzzing theme at Infosys’ 40th anniversary celebrations on Wednesday, with the cofounders agreeing on the need to have a...
Coke to connect with new-age consumers across mediaThe country’s biggest beverages maker is also investing on neurosciences and analytics to capture consumer insights on products and marketi...
Court summons Snapdeal's top brass over Bangalore Fashion Week billsThe bi-annual event, which signed up Snapdeal for a three-year contract as a `powered by' sponsor for six editions, did not receive the pro...
Asia Cup T20 signs up Micromax as title sponsor for Rs 10-12 croreThe Asia Cup starts on February 24. The tournament will see India and Pakistan play each other after a gap on February 27.
Brands bet big on T-20 games, to shell out Rs 3,000 croreThe next four months will see brands spend close to Rs 2,500-3,000 crore on back to back T20 action on both on ground and on air sponsorshi...
With a strong hold on viewers, Pro Kabaddi League wins sponsorsTelugu Titans has renewed its deals with Greenko, Maha Cement and Field Gear while bringing in a new partner in Sri Chaitanya group.
ISL organisers, franchises upbeat ahead of season 2The second edition of Indian Super League has doubled its sponsorship revenue with the franchise owners expecting to break even by the end ...
More brands are signing up with city teams as Indian Super League gains popularityAccording to industry estimates, the coveted front of the jersey has been signed up by these teams for anywhere between Rs 5 crore and Rs 7...
Sponsors set to pour in Rs 100 crore into ISL this year; existing firms like Hero, Maruti renew pactsThe Rupert Murdoch and Mukesh Ambani-promoted ISL is set to notch up Rs 100 crore in sponsorship revenues in its second season, up from abo...
Viewership for Pro Kabaddi League rises 61% in the first 26 matchesThe second season of the Pro Kabaddi League has seen its television viewership rise by 61% in its first 26 matches, according to data from ...
Star Sports retains title sponsorship of Pro Kabaddi League 2Star will rope in players from 34 kabaddi-playing nations besides 15-16 more from countries like the US, where the sport has garnered inter...
Top 10 trends of Indian Premier League season 8In 2015, while teams will continue to beef up the in-stadium experience, there is an additional focus on technology integration.
E-commerce cos like Flipkart, Snapdeal & Myntra others in talks with IPL team franchises for sponsorship opportunitiesFor them, from a visibility, impact and engagement point of view, IPL is a must,” said Vinit Karnik, national director, sports and live eve...
Flipkart taunts Jeff Bezos with welcome advertisementThe company has put up huge billboards at the airport, highways and close to Amazon's headquarters - places where the communication is sure...