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FIRSTCRY.COM
Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...- Kotak Equities forecasts robust growth for BrainBees: 17% revenue, 30% EBITDA CAGR; initiates 'add' ratingFirstCry, India’s largest multi-brand platform for mothers, babies, and kids, served 8.7 million ATCs in FY2024 through its e-commerce site...
- Influencer marketing may have a gender mismatchCosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wasta...
- Companies in a fix as social media influencers 'fake' itCompanies across sectors such as packaged foods, health, electronics, automobiles, and beauty and lifestyle products seeking a greater soci...
- Reliance Brands pips FirstCry.com to acquire Mothercare India rightsMothercare is the latest brand after Mango, Forever 21 and Sephora, among other global labels, to change hands from DLF Brands.
- FirstCry may acquire Mothercare franchisee rights from DLF brandsMothercare is the latest brand after Mango, Forever 21and Sephora among other global labels to change hands from DLF Brands.
- FirstCry.com to ramp up store count from 150 to 700FirstCry.com, India’s largest baby products retailer plans to significantly ramp up its store count from 150 to 700 over the next three-fou...
- Ecommerce cos like Zomato, yepme offer 200% more than offline brands to sign up Bollywood celebsFor instance, Zomato is learnt to be in talks with Amitabh Bachchan for a soon-to-belaunched mega campaign, although the restaurant aggrega...
- Dating app iCrushiFlush raises funds from IDG VenturesiCrushiFlush, a casual dating app, today said it has raised funds from IDG Ventures, which will be primarily used for product enhancement.
- Firstcry.com ropes in Amitabh Bachchan as brand ambassadorChildren-focused e-commerce company Firstcry.com has picked Amitabh Bachchan as its brand ambassador and said it may raise funds again next...
- Firstcry launches worldofmoms.com to woo digital momsThe firm plans to put emphasis on classifieds sections where ads of infant-related products and services such as play schools, day care fac...
- SAIF Partners invests $2 million in industrybuying.comFounded by a group of e-commerce executives and senior executives in industrials sector, industrybuying.com is India's first B2B online sel...
- Firstcry.com's offline store count reaches 100-markThe brand pursues what is known as the 'kiosk innovation model', where buyers can browse through the inventory and order online as a part o...
- Temasek to invest Rs 400 crore in KFC, Pizza Hut & Costa Coffee operator Devyani InternationalTemasek will be the second private equity investor in Devyani after ICICI Venture, which had invested Rs 250 crore for a 10% stake in 2011.
- Firstcry among e-tailers making offline pushOnline babycare products retailer, Firstcry is close to raising around $15 million from Singaporean sovereign fund Temasek's subsidiary Ver...
- Urban Ladder raises $5 million in Series A funding from SAIF Partners, Kalaari CapitalThe proceeds will be used to expand its footprint, products range and build its technology platform, according to a press statement release...
- Growing entrepreneurship: Tier-II cities witness startup actionWhile big metros form the core of the growing entrepreneurship ecosystem in India, many Tier-II cities are also witnessing the rise of thei...
- Catmoss under scanner for 'financial irregularities'; SAIF Partners ropes in KPMG to conduct forensic audit"Catmoss management had allegedly mishandled the Rs 100 crore it received from SAIF Partners as well as the Rs 100 crore it raised through ...
- Google partners e-commerce sites for 'Cyber Monday' on December 12Google India today said it has partnered with a host of e-commerce players including Flipkart, Snapdeal, Homeshop18, IndiatimesShopping, an...
- SAIF partners to invest $4 mn in FirstCry.comGlobal PE fund, SAIF Partners, has closed another deal in fast growing e-commerce segment, investing $4 mn in online kids and babycare prod...
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