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FINTECH MARKETING STRATEGIES
Diversity hiring jumps 21% despite slowdown in white-collar recruitment: founditWhite-collar hiring in India saw a slowdown in May 2026. However, diversity hiring experienced a substantial surge. This trend highlights a...- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Regional curbs dampen microfin revival in South India as biz looks upTamil Nadu saw a 2.3% quarter-on-quarter squeeze in the state's microfinance outstanding portfolio to Rs 38,900 cr at the end of March, whi...
- ONDC raises Rs 220 crore from Zoho, Uber, Paytm, BSE; eyes additional capitalWhile Zoho Corporation has invested Rs 70 crore as a part of this round, Uber and Paytm have invested Rs 60 crore each. BSE Technologies ha...
- India's brain-gain moment may be starting with a crack in the American dreamAs green card backlogs, visa uncertainty and layoffs reshape the American dream, India is emerging as a stronger destination for globally e...
- Peak XV rejigs Surge; Digital lenders power through slowdownHappy Monday! Peak XV Partners is rebooting Surge after executive exits and a broader strategy reset. This and more in today’s ETtech Morni...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Beyond Equities: Why HNIs are increasingly turning to premium real estate for wealth preservationIndian housing sales value surged 16% to ₹9.33 lakh crore in FY26, driven by affluent investors prioritizing premium and luxury properties....
- Fuelled by lending boom, DPDzero bets big on AI-led debt recoveryAs India’s unsecured lending boom accelerates, collections are emerging as the next major battleground for fintechs and lenders.
- Three mortgages, zero salaries: What do families do when everyone loses their job together? Viral layoff story reveals fear, debt, and survival panicA shocking rise in family financial crisis after layoffs is emerging as global job cuts accelerate across tech, fintech, and aviation secto...
- Elevation Capital sells Rs 964 crore Paytm Shares via block dealsOver the past nearly two years, Elevation Capital and AntFin — the financial affiliate of Alibaba Group, have emerged among the biggest sel...
- Elevation Capital offloads around Rs 964 crore worth of shares in PaytmElevation Capital, an early investor in Paytm, has sold shares worth Rs 964 crore through block deals. This follows a trend of early invest...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- Bitcoin rebounds toward $78,000 on strong Nvidia earnings, steady accumulationBitcoin surged nearly 1.5% to around $77,934, buoyed by strong Nvidia earnings and steady buyer accumulation, despite ongoing ETF outflows....
- US-based Intuit inks Rs 915 cr office lease for over 630,000 sq ft in BengaluruFinancial software firm Intuit has secured a significant office space in Bengaluru. The deal involves over 630,000 square feet across 11 fl...
- MF Tracker: HSBC Midcap Fund turned Rs 10,000 SIP to Rs 2.33 crore in 20 years. Can fund sustain its strong performance?HSBC Midcap Fund delivered exceptional returns, transforming a Rs 10,000 monthly investment into Rs 2.33 crore over two decades. The fund a...
- Uber CEO on Travis Kalanick; Micron’s warning to IndiaDara Khosrowshahi told ET in an interaction that Uber is open to collaborating with founder Travis Kalanick. This and more in today’s ETtec...
- Anthropic overtakes OpenAI in enterprise artificial intelligence raceNew data reveals Anthropic has surpassed OpenAI in enterprise AI spending, with 34.4% of surveyed companies paying for its products in Apri...
- Ex-Peak XV trio raises Mettle; Fintechs go licence huntingHappy Thursday! Three former Peak XV MDs, who abruptly left the VC firm, are launching Mettle Capital to back Indian startups. This and mor...
- Amazon primes a Blinkit showdown; New insurance models prop upHappy Tuesday! Amazon's late but strong push into quick commerce is unsettling market leader Blinkit. This and more in today's ETtech Morni...
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