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Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...- More and more companies are investing in addressable TV advertising: Finecast"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...
- ‘Citadel’ first reviews out; Know what Twitter says about Priyanka Chopra and Richard Madden’s seriesThe spy series 'Citadel' created by the Russo Brothers and featuring Priyanka Chopra and Richard Madden was released online on Friday, foll...
- GroupM India working on solutions to help advertisers target specific mkts: ExecutiveAtique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...
- CTV advertising in India to reach $395 million by 2027: Finecast-KantarThe addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...
- GroupM launches new service for addressable TV advertisingGroupM’s clients in India can now reach viewers with relevant TV ads with Finecast. Finecast provides a single point of access to the whole...
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