Gingercrush.com has bagged licences of over 85 brands, including Disney, Marvel, Star Wars, Hot Wheels, Scrabble, Barbie and Fido Dido.

It was this Fido Dido kind of image — of an irresponsible young man—that was carefully crafted for Congress VP Rahul Gandhi by his opponent...

Ronald McDonald has got a makeover. Here is a look at some of the popular food mascots and how they came to be

PepsiCo has roped in actor Sharman Joshi to endorse 7UP, as it prepares its marketing campaign to take on beverage rivals.