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FESTIVE SEASON ADVERTISING
Markets poised for a positive run if geopolitical risks ease: Ambareesh BaligaMarket veteran Ambareesh Baliga sees Indian equities well-positioned if geopolitical tensions ease and macro conditions remain supportive. ...- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...
- Media gears up for an ad blossom as premiumisation takes rootMedia businesses across TV, print, and digital platforms are gearing up for the festive season by offering premium ad spots and customised ...
- 'Advertising revenues could cross ₹30,000 crore this festive season'Advertisers across a variety of industries, including FMCG, retail, e-commerce, auto and real estate, are likely to increase their ad expen...
- Top companies to unleash an advertising blitz this festival seasonHistorically, during the festive season, advertising spends are about 30-35% of the overall annual spends for auto makers. According to ind...
- Festive ad spends on social media platforms expected to go up significantly this yearA spokesperson at Moj said the platform has seen 'tremendous' growth in its revenues in the past year and there is 'immense' interest from ...
- Offline retailers increase TV advertising volumes by 33% in October-NovemberThe festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every y...
- Ads return to print media as companies go to town with festival offersThe news medium which had at one time suffered an over 80% drop in advertising triggered by the lockdown had started recovering from July b...
- Digital ad spends likely to get a big boost this festive seasonWith e-commerce driving consumption in Covid times, digital advertising spends are likely to see a significant uptick this festive season.
- TV advertisement volumes surge as the festive season kicks in and lockdown eases“We are seeing positive sentiments ahead of the festive season, and I think, many brands will be looking at increasing their share of voice...
- Realtors slash ad spends by over 50% as sales plungeAccording to advertising industry experts, the real estate sector has massively reduced their ad spends on TV and print media.
- FMCG companies top TV ad charts in festive seasonThe festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...
- India Inc's festive ad spend could hit Rs 25,000 croreWith the season contributing 40% of annual sales, companies spend heavily on promotions to make the best use of the biggest shopping opport...
- Advertisers have to shell out more to advertise on Amazon, Flipkart on e-sale daysAn advertiser would have to spend anywhere between Rs 5 lakh for a smaller ad on a category page to Rs 1.5 crore on a banner, depending on ...
- Snapdeal plans ad blitz for the festive seasonThe online retail platform has earmarked as much as Rs 40 crore for promotions, including mass media advertising & digital campaigns, for t...
- India Inc to spend Rs 24,000 crore on advertising, marketing and promotionConsumer sentiment is expected to be buoyant due to pent-up energy on both demand and supply side riding on months a good monsoon of the la...
- India Inc plans Rs 20,000 crore blast this festive seasonConsumer durable companies are expected to be among the largest spenders during the festive season, increasing their marketing expenditure ...
- Amazon will allow sellers to advertise first and pay laterThe advertising fee will be deducted from sales proceeds under the new system that has already been launched in the US, UK, Germany and Jap...
- FMCG firms hike ad budget by 60% this year: AssochamFMCG cos have hiked their advertising and promotional budget by 60 per cent this year to perk up demand and shore up revenues.
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