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FERRARI SAMSUNG PARTNERSHIP
Ferrari partners with Samsung to develop in-car displaysThe heads of Ferrari and Samsung Display signed a memorandum of understanding in Asan, South Korea, for which no financial details were dis...
Apple tilts to tried and tested iPhone playbook for car as talks with automakers stallAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer...
Luxury phone brands like Vertu, Mobiado fail to tap well-heeled consumers in IndiaLuxury brands as Vertu, Mobiado and Lamborghini haven’t been able to fully tap the buying potential of that ‘quintessential highheeled cons...
- Getting pricey new premium theme
Top consumer goods brands such as Audi, CK, Nike, Swarovski, Gant and Puma, along with many others, are reporting brisk business in premium...
- Up-and-coming sports in need of a marketing makeover
While few brands have the cash to become the title sponsor of a Premier League football club, up-and-coming sports offer them first-mover a...