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FASHION FOR YOUNG CUSTOMERS
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...- How this 'smart' Maharashtra woman is turning orange peels into cashNagpur is seeing a surge in sustainable innovation. Young minds are turning discarded orange peels into useful eco-friendly products. This ...
- India's greatest business school: No MBA, no campus, no degree — This is how the most successful business community in the world's most populous country actually learnsIndia’s business culture is changing fast. Yet one community understood entrepreneurial learning decades earlier. The Marwari business mind...
- Rapid fashion startups are dressed to kill…but can the model keep up?Venture-backed startups are testing quick-comm for fashion, promising under-hour delivery in metro cities. Despite significant cash burn an...
- Gen Z women's fashion brand Outzidr raises $3.1 million in round led by RTP GlobalExisting investor Stellaris Venture Partners participated in the funding round. The fresh funds will be used to expand its operations, laun...
- Amazon rebrands GenZ fashion platform as ‘Serve’Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in s...
- Addition of global brands is unlocking value for Myntra: Nandita SinhaThe overall retail growth slowed to 6% in both March and April, increasing marginally to 9% in August and September before falling slightly...
- Flipkart to provide access to Mia by Tanishq as holiday season approachesA stylish catalog of over 900 unique Mia by Tanishq designs will be available to millions of Flipkart customers across metros, Tier 1 and T...
- BNPL platform ZestMoney see 300% increase in transactionsWhile most of the customers (median) were in the 23-26 years group, BNPL emerged as the preferred option for people across age groups with ...
- Myntra forays into social commerce, launches live shoppingMyntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator e...
- Koovs partners UK-based fashion house Blue Saint to launch an affordable sportswear brandMary Turner, CEO of Koovs, said, “Our aim is to ensure that Koovs remains the affordable fashion destination for young adults in India.” Ko...
- Kiara Advani becomes Myntra’s new brand ambassadorWith this partnership, Advani who has acted in several Bollywood films and web series, will feature in the company’s new brand campaign.
- India had higher sales growth than our global average in 2018, says Monachon, VP-OmegaDemonetisation and GST had been disturbing and affected the brand in the luxury space, says Jean-Claude Monachon, vice president of Omega.
- Renting out gives affordabilty tag to designer apparelOn-rent online fashion portals are trying to carve out a niche market and narrow the gap between aspiration and affordability.
- Flipkart announces the launch of 'Flipkart Fashion Files'E-commerce major Flipkart today announced the launch of the 'Flipkart Fashion Files' - an exclusive lifestyle content page on its platform.
- Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadorsFrom watches to sportswear to jewellery to apparel to even soap, the connection between Bollywood and fashion goes back a long way.
- Online retailers creating exclusive clothing brands to earn higher profitsMyntra has followed the private label strategy for almost two years and has about 10 such brands that account for about 20% of its sales.
- Liberty positions itself as a trendy fashion brandTo keep up with the changing consumer demand, footwear maker Liberty Shoes Ltd is working to position itself as a young and vibrant fashion...
- DLF brands expands lifestyle portfolioDLF Brands announced the unveiling of five internationally successful lifestyle brands in India.
- Retail brands tap youth power for top managementSeveral incoming global brands are relying on young honchos to steer their fashion biz in a mkt where getting skilled resources is a challe...
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