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FAIRONE CREAM
Small fairness brands Fair One, Vi-John and others lose out as big guns HUL, P&G, ITC expand reachAnalysts attribute the fall of smaller brands in the fairness cream market to the visibility factor both in term of availability as well as...- Elder Health Care bets big on Tiger BalmElder Health Care is targeting a turnover of Rs 125-crore and has earmarked Rs 40-crore for an advertising blitz aimed at strongly pushing ...
- Men use anti-ageing products marketed for womenMen in Delhi, Mumbai & Bangalore are using anti-ageing products marketed for women.
- Elder arm to enter oral, skin care bizElder Healthcare, the FMCG arm of Mumbai-based Rs 800-crore pharma major Elder Group, popular for brands like Shelcal, is soon going to exp...
- In brand wars, small cos slay FMCG biggiesFrom known players like Paras Pharma, Cavin Kare, Zydus Wellness & MTR to lesser-known ones like Capital Foods, Desai Brothers & Temptation...
- Elder Health Care looks at buying two Indian brandsElder Health Care, the FMCG arm of the Rs 560-crore pharma major Elder Group, is evaluating two Indian brands for acquisition.
- Elder Health Care eyeing brand acquisitionsElder Health Care, the FMCG arm of the Rs 560-crore pharma major Elder Group, is evaluating two Indian brands for acquisition.
- Skin care majors in fair warAs the country’s obsession with fair skin continues, skin lightening products have emerged as a key driver for the personal care category.
- Superstars dazzle on filmfare nightWhen you invite two irreverent superstars to be the Masters Of Ceremonies at the 53rd Fair One Filmfare Awards, you run the risk that they ...
- Name Game: Similar brands in pharma, FMCG confuse customersFrom pharma companies and FMCG giants to retail, the most critical topic dogging everyone, is the threat of a shadow strategy used by lesse...
- Elder Healthcare launches fairness cream for menElder Healthcare Ltd, which is a part of Elder Group, on Saturday launched 'Fairone Man,' a fairness cream for men.
- Elder to grow portfolio with eight new brandsMid-sized pharma player Elder Group is charting growth plans to make it big in the FMCG space.
- Pharma majors think small to hit it bigPharma majors are betting big on revenues from ubiquitous local grocers and paan stores in India.
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