The effort, which was hatched at an internal meeting in January, had a specific purpose: to use Facebook’s News Feed, the site’s most impor...

In recent months, Airtel and Ola have all been roiled by controversies linked to comments on social media.

You will not learn anything about how TV works, but you will enjoy the duo of Julia Roberts & George Clooney.

With the digital universe growing at a scorching pace, many domains are experiencing the impact of the consequent changes in consumer behav...

APCO is best known in India for helping Gujarat change its post-2002 riots image to present itself as an investment hub, or “Indian Davos”,...

An ET Magazine-MavenMagnet study on global women achievers of Indian origin in business and the arts who are creating the biggest buzz onli...

Opinions on social networks can go viral in minutes and rise to a tidal wave of negative perception that can destroy brand equity.