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FOMO IN CINEMA
PVR INOX says nostalgia & FOMO brings audiences back to theatresMovie re-releases are gaining traction in theatres. Nostalgia and the fear of missing out are key drivers. Multiplexes are showcasing class...- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- App ki khatir, never push it down throats: Anything mandatory raises suspicion — seduction’s a way better sales pitchA recent government directive to pre-install the Sanchar Saathi app on mobile phones faced backlash. This mirrors instances in other countr...
- PR kiya to darna kya? Buy it, spin it, till you cash outSocial media and networking sites are rife with self-promotion, particularly in PR, where individuals pay for book features and awards. Thi...
- Kill Joy: Licensing issues disrupt digital content consumptionEight years ago, when global streaming services like Netflix and Prime Video arrived in India, they promised access to a vast and continuou...
- What's in and what's out in 2024: Changes coming in workplace, travel, business and economyIn 2024, workplaces shift towards mandatory office presence, ending remote work era. Travel sees a rise in short trips to visa-free countri...
- If there was a myth that linear TV dying when it comes to live sport, then that myth has been busted wide open: Sanjog GuptaIn a wide-ranging and candid exclusive interview with Sanjog Gupta, Head of Sports Disney STAR Network we discuss viewership growth to reve...
- Film exhibition business will be back to the pre-Covid level in 3-4 months: PVR chairman Ajay BijliAjay Bijli, in an interview with ET, also said that PVR is not looking at any acquisitions right now. "We have to be very careful; we're ju...
- Why Zuckerberg’s claim that volatile content can’t be pushed for profit doesn’t holdRabbit-holing is not new. It has been practiced by local organisations - like cinemas - for decades to preserve clientele and financial sta...
- GameStop shares rise after Robinhood lifts trading curbsThe videogame retailer, the initial trigger for the market slugfest, was up 8.4% in U.S. pre-market trading although the wild gyrations see...
- FOMO is overrated, time for investors to take a breather: Ajay SrivastavaThis is not the time to over commit capital. All the stocks -- technology or pharma -- have run up quite a bit. There’s no fear of missing ...
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