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FMCG DIGITAL ADVERTISING
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Markets poised for a positive run if geopolitical risks ease: Ambareesh BaligaMarket veteran Ambareesh Baliga sees Indian equities well-positioned if geopolitical tensions ease and macro conditions remain supportive. ...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- June quarter earnings to determine market direction, says Sunil Subramaniam, warns on risks in near termMarket expert Sunil Subramaniam advised caution amid geopolitical uncertainty and rising input costs, while favouring consumer durables, ca...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Britannia Q4 Results: Profit rises 21% YoY to Rs 678 crore; co declares Rs 90.5 dividendBritannia Q4 Results: FMCG company Britannia Industries reported 21% year-on-year (YoY) growth in its consolidated net profit at Rs 678 cro...
- Nestlé India flags Iran war risks, holds prices amid cost pressuresNestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Nestle India shares jump 3% after strong Q4. What are Macquarie, Nomura, other brokerages saying?Nestlé India shares rose on a strong Q4 beat, with brokerages highlighting robust volume-led growth and margins, though most maintain neutr...
- Nestle India shares jump 8% to new record high. What changed after Q4 results?Nestle India shares surged over 8% to a record high after the company posted strong Q4 FY26 results, with net profit rising 27% YoY to Rs 1...
- Nestle India Q4 Results: Cons profit jumps 27% YoY to Rs 1,111 crore; Rs 5/sh dividend declaredNestle India Q4 Results: Nestle India reported a robust 27% year-on-year rise in consolidated net profit to Rs 1,111 crore for the March qu...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- FMCG sector set for steady Q4 on rural demand and volume growthThe FMCG sector anticipates a steady March quarter, buoyed by stable rural demand and urban recovery, despite subdued pricing in some segme...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- Digital media claims 46% of India’s Rs 1 lakh crore ad market: CrisilIndia's advertising industry has surpassed Rs 1 lakh crore, with digital media capturing nearly 46% of ad spend in fiscal 2025. Social medi...
- FMCG companies take the TV, radio route to make a splash in 2023FMCG ad volumes on TV grew by over 3% in the last calendar year, with strong growth in the second and third quarters of the year. The top 1...
- Advertising market may log in 12% to Rs 59,530 crore this year: ReportThe report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...
- Digital ad spend expected to grow at 33% by December 2017According to the report, the digital advertising spend is about 14% of the total advertising spends in the country.
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