The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

India's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...

Market veteran Ambareesh Baliga sees Indian equities well-positioned if geopolitical tensions ease and macro conditions remain supportive. ...

Patanjali Foods reported a strong rise in quarterly and annual earnings, driven by robust growth in its edible oils and FMCG businesses. Wh...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

Market expert Sunil Subramaniam advised caution amid geopolitical uncertainty and rising input costs, while favouring consumer durables, ca...

However, its sales were up 9 per cent to Rs 1,582.77 crore in the March quarter of FY26. It was at Rs 1,452.02 crore in the corresponding p...

India's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...

Emami's Q4FY26 results showed resilience in its core domestic business, which grew 11% excluding the summer portfolio. However, unfavorable...

Meloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

Britannia Q4 Results: FMCG company Britannia Industries reported 21% year-on-year (YoY) growth in its consolidated net profit at Rs 678 cro...

Nestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...

Nestle India aims for volume-led growth in the new fiscal year. The company is cautious about price volatility stemming from rising input c...

PepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...

Nestle India Q4 Results: Nestle India reported a robust 27% year-on-year rise in consolidated net profit to Rs 1,111 crore for the March qu...

Major advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...